BlackRock's iShares launched two new defined outcome funds on Friday — the iShares Large Cap Moderate Buffer ETF (IVVM) and the iShares Large Cap Deep Buffer ETF (IVVB) . The moderate buffer fund is designed to shield investors from quarterly declines between 0 and 5%, while the deep buffer fund guards against quarterly drawdowns between 5% and 20%. Buffer funds saw a surge of investor interest in 2022, when their downside protection shielded customers from the bear market. Innovator has a wide offering of buffer funds, including a popular series of monthly funds that offer a 12-month investment horizon. BJAN YTD mountain The January buffer ETF from Innovator rallied in the first half, but not as much as the S & P 500.

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Persons: BlackRock's iShares, Tim Urbanowicz, Urbanowicz, Phil Toews, Toews Organizations: Equity, Toews Corporation, JPMorgan