DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
— - 1 Adweek - 1 MediaRadar - 1 BetMGM - 1 Musk - 1 Todd Krizelman - 1 Jeff MacDonald - 1 Mekanism - 1
Top related locs:
MediaRadar
Top related orgs:
Twitter - 1 Service - 1 Sunday - 1 Bowl - 1 NFL Enterprises - 1 McDonald's - 1 Oreo - 1 Super - 1

Search resuls for: "Todd Krizelman"


2 mentions found


☆ Advertisers slashed spending on X by more than 55% ahead of this year's Super Bowl
  + stars: | 2024-02-03 | by ( Katherine Tangalakis-Lippert | ) www.businessinsider.com   time to read: +4 min
Last year, Adweek reported, major advertisers started shifting their Super Bowl strategy away from the X platform in favor of sites like TikTok and Reddit. According to MediaRadar's analysis of this year, the same advertisers slashed spending ahead of Super Bowl LVIII on the platform by 55%, to $21.1 million. The report found that despite the cuts, BetMGM, alongside Oreo, remained among the top spenders for the upcoming Super Bowl. AdvertisementX's advertising exodus comes for the Super BowlOn X, per AdAge magazine, the cost to create a promoted trending topic is $700,000 during the Super Bowl. "It also shows the race to the bottom that the X platform has fallen into," he added.
Persons: —, Adweek, MediaRadar, BetMGM, Musk, Todd Krizelman, Jeff MacDonald, Mekanism Organizations: Twitter, YouTube, Service, Sunday, Facebook, Bowl, NFL Enterprises, McDonald's, Oreo, Super, CNN, Kansas City Chiefs, San Francisco 49ers, Elon, Insider Intelligence, Business Locations: MediaRadar
☆ Streaming services like Hulu, Discovery+, and Disney+ have been ramping up the amount of ads in their shows
  + stars: | 2023-05-22 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
But in the past year, ad loads have crept up on almost all the top services, per MediaRadar. Now that streaming companies have fallen in love with ads, viewers can expect to see a lot more of them. Discovery+'s ad load grew 69%, to about 5 minutes per hour, while Hulu's jumped 38%, to 7.3 minutes per hour. MediaRadar shared numbers for standard commercial spots, which are the most common form of ads on streaming services. Disney+ Basic and Netflix's Basic with Ads are also increasing their ad loads — which is to be expected, as they're still ramping up.
0 next >>
Total: 2