DIRS.INFO top alerts submit data jurnalism about API
login
Top related persons:
— - 1 Elon Musk's - 1 Donald Trump - 1 Alex Marlow - 1 Breitbart - 1 Mark Penn - 1 Tobaccowala - 1 Tucker Carlson - 1
Top related locs:
Ukraine State of Texas America
Top related orgs:
Service - 1 Global Alliance - 1 Responsible Media - 1 Business - 1 Breitbart News - 1 News Corp - 1 Groupe - 1 Association for National - 1

Search resuls for: "Tobaccowala"


3 mentions found


☆ Brands are so scared of culture wars and controversy that it's ripping apart the media business
  + stars: | 2024-08-27 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +12 min
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Related storiesBut it wasn't until Trump's 2016 election that brand safety really entered the mainstream marketing vernacular — and the culture wars. In 2023, more than 21,400 jobs were cut in the US media industry, according to the employment agency Challenger, Gray & Christmas. But some industry experts think it's too late to put the "content adjacency" genie back in the bottle. AdvertisementThe result, Tobaccowala fears, is a further winnowing of the media industry where only the biggest platforms and individual content creators survive.
Persons: —, Elon Musk's, Donald Trump, Alex Marlow, Breitbart, Mark Penn, Tobaccowala, Tucker Carlson, Ingraham, Jessica Sibley, Taylor, Taylor Swift, Vittorio Zunino Celotto, Penn, it's, Richard Raddon, Ben Shapiro, Shapiro, Gregory Woodman, John Deere, Davidson, Kid, Bud, Bud Light, influencer Dylan Mulvaney, Gene J, Rob Kim Organizations: Service, Global Alliance, Responsible Media, Business, Breitbart News, News Corp, Groupe, Association for National, Companies, Giants, YouTube, Fox, Fox News, Facebook, Poets Department, Challenger, Getty, Penn, Publishers, The Daily, State of, US Department of State, Supply, Harley, Associated Press Locations: Ukraine, State of Texas, America
☆ Writers’ strike injects uncertainty into upfront ad-selling ritual
  + stars: | 2023-05-16 | by ( Dawn Chmielewski Helen Coster Sheila Dang | Dawn Chmielewski | Helen Coster | ) www.reuters.com   time to read: +4 min
This year, advertisers and ad agencies may well use the strike as a bargaining tool, said Erin Firneno, vice president of business intelligence for researcher Advertiser Perceptions. The writers’ strike, which has entered its third week, is also injecting a new element of uncertainty for ad buyers, at a time when television viewership is declining and the possibility of recession looms. While the TV networks have long contended with splintered viewership amid the rise of social media and streaming, the writers' strike puts content production at risk, said Rishad Tobaccowala, a former executive at advertising and public relations giant Publicis Groupe and advisor on business transformation. Last year, NBC’s upfront presentation emphasized star power as the network returned to a live event after a COVID-19-imposed hiatus. Ahead of the upfront presentations, media executives sought to reassure investors about the strike’s impact.
☆ Ad agencies are calling their employees back to the office, setting up a potential clash with workers who want to stay remote
  + stars: | 2022-09-27 | by ( Lindsay Rittenhouse | ) www.businessinsider.com   time to read: +5 min
Some ad agencies are making a renewed push to get employees back to the office after Labor Day. It's setting up a potential clash with employees, most of whom want the ability to stay remote. Some ad agencies are making a renewed push to get people back into the office after Labor Day, setting up a potential clash with employees who want to remain remote. Omnicom-owned GSD&M told employees they had to return at least three days a week after Labor Day, one current executive said. Christine Capone, president of experiential marketing agency MKG, said she planned to start holding monthly happy hours after Labor Day to get people back.
0 next >>
Total: 3