She shared how they raised $11 million in grants and investment from prominent investors like Uber. AdvertisementThis as-told-to essay is based on a transcribed conversation with Tiya Gordon, 45, the founder of electric charging startup It's Electric. Although my career was in design, I pivoted and cofounded a climate tech startup called It's Electric in 2022. We had to prove that a simple solution could be effective. Our work on this pilot was so successful that EDC launched a brand new program based on our pilot.

---

Persons: Tiya Gordon, Gordon, Uber, Gabrielle Wesley, We're, we've, We'd, we're, It's Organizations: It's, New Yorker, Mars, America, Hyundai, EV, New, New York City Economic Development Corporation, Brooklyn Army, EDC, Nordic, Failup Ventures Locations: Brooklyn, New, Mars Wrigley, Sharpie, We're, London, New York City