GERMANY - 2024/08/16: In this photo illustration, a smartphone with the website of fashion e-commerce company Shein is seen in front of business logo.
(Photo Illustration by Timon Schneider/SOPA Images/LightRocket via Getty Images)Italy's antitrust agency has launched an investigation into a Dublin-based company that operates Shein's website and app over possibly misleading environmental claims made on the fast-fashion retailer's website.
Shein said it was "ready to cooperate openly with relevant Italian authorities, providing the necessary support and information to address any inquiries".
The probe is the latest in a string of investigations by regulators across Europe into potentially misleading environmental claims by companies, as new European Union regulation seeks to crack down on greenwashing.
It also said that Shein's website appeared to emphasize a commitment to decarbonization which seems to be contradicted by the increase in greenhouse gas emissions shown in Shein's sustainability reports for 2022 and 2023.
Persons:
Timon Schneider, Shein's, Shein
Organizations:
Getty, Union
Locations:
GERMANY, Dublin, Europe