All they know is that it's a bitcoin company, run by one of the asset's most vocal evangelists. Bitcoin per share, and bitcoin value per share, reflect how many bitcoin investors are getting when they buy a share of MicroStrategy. So with a stock price of around $390, each MicroStrategy share gives investors exposure to 0.0017 bitcoin. There are several reasons, including that MicroStrategy's bitcoin count is steadily rising. Kotzman, who owns bitcoin and MicroStrategy shares, is confident that the company's bet — and, by extension, his own — will pay off in the long term.

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