One company helping early-stage startups connect with influencers for capital and marketing services is the Utah-based creator incubator Spacestation. "Influencer marketing is an incredible channel, but it can also be quite expensive for an early-stage company. So, they're getting our investment, but then they're also getting direct access to these creator investors." "This should not be the only investment kind of activity that anybody does, including creators," Holladay added. Where it makes sense, our creator investors help minimize that risk by taking an active role in driving brand growth.

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Persons: Logan Paul, Shaun McBride, Tim Holladay, Holladay, they're, We're, Spacestation, it's, we've Organizations: Business, YouTube, Spacestation Investments, Investments, NBA, NHL, NFL, MLB, Ventures, Newcastle Network, SpaceX Locations: Utah, Boston, influencers