For the beleaguered drugstore chain, the odd “Gummy Mango” candy is a much-needed win.
Walgreens said it didn’t work with any paid influencer to hype up its mango gummies but that it took off organically.
Walgreens is quickly following up on the success of its mango gummy with a new peelable banana gummy candy.
As Esarte and his team rushed to restock the mango gummies last last year, a bigger challenge emerged.
After weeks of scrambling and rushing, Walgreens is better prepared to make a bigger splash with the mango gummies.
Persons:
It’s, Keonhee Kim, TikToker @Trinhdoesthings, ”, Marty Esarte, Esarte, we’ve, ” Esarte, Anthony Behar, Gen Z, China grinds, “ We’ve, Kim, Tim Wentworth, Tim, ” Kim
Organizations:
New, New York CNN, Walgreens, CNN, National Confectioners Association, Food Institute, Millennial, Morningstar
Locations:
New York, Asia, China