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TikTok - 3 execs - 3 — - 2 Patrick Nommensen - 2 TikTok execs - 1 I'm - 1 Kim Farrell - 1 TikTok's - 1
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Los Angeles China Angeles North America TikTok's Singapore Washington Meta CasaTikTok
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Search resuls for: "TikTok execs"


7 mentions found


☆ At TikTok's LA creator summit, the company pushed long-form video and ignored the looming ban threat
  + stars: | 2024-11-25 | by ( Amanda Perelli | ) www.businessinsider.com   time to read: +4 min
AdvertisementTikTok hosted a Los Angeles creator summit focused on long-form content and monetization. The event emphasized high-quality content but notably left out the looming US ban. The company's creator summit in Los Angeles focused on horizontal long-form video, platform monetization, and the power of fandoms. Amanda Perelli/Business InsiderTips TikTok shared with creatorsIn a keynote presentation, Samuels said TikTok was looking for creators who could master storytelling. AdvertisementHigher-quality content also performs better on TikTok's horizontal video tool, TikTok said at the event.
Persons: TikTok, TikTok execs, —, I'm, Kim Farrell, TikTok's, Farrell, Melissa Tecson, Norissa Samuels, Tecson, Linqia, Amanda Perelli, Samuels Organizations: YouTube Locations: Angeles, Los Angeles, North America
☆ TikTok execs believed Biden joining the app meant a ban was no longer an imminent threat: WSJ
  + stars: | 2024-03-13 | by ( Hannah Getahun | ) www.businessinsider.com   time to read: +1 min
TikTok execs thought the US was mostly over banning the app after Biden joined, per WSJ. Then, the House introduced a bill that could result in a US ban on the social media app. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementBefore the House introduced its bill to ban TikTok, executives at the social media company were convinced that calls for a ban on the app had quieted — partially because of President Joe Biden.
Persons: Biden, —, Joe Biden, Per, execs, Washington didn't Organizations: Service, Wall Street Journal, Biden, Business Locations: TikTok's Singapore, Washington
☆ Almost half of US consumers bought something via social media this year, according to a new survey. Here are the big takeaways on who's buying what and where.
  + stars: | 2023-11-27 | by ( Marta Biino | ) www.businessinsider.com   time to read: +4 min
Almost half of American consumers have bought something on social media this year, a new survey has found, as tech companies push for people to buy and sell products on their platforms. The Influencer Marketing FactoryBeauty products and clothes are the most popular items bought on social mediaOver 25% of the respondents who did buy products on social media said they bought apparel on social media, while 19% purchased beauty products. Over a third of those who bought on social media spent more than $100A total of 35% of those who bought something said they'd spent more than $100. Almost 10% of those who bought something on social media did so weekly. This discovery aspect is a big focus for social platforms.
Persons: Bridget Dolan, Douyin, Patrick Nommensen, TikTok, they'd, Alessandro Bogliari, execs, Instagram Organizations: influencer, Influencer, Factory, Business, YouTube, Intelligence, Facebook Locations: Los Angeles, China
☆ Execs of color at TikTok and Snapchat open up about the influencer pay gap and how they're trying to level the playing field for creators from diverse backgrounds
  + stars: | 2023-11-21 | by ( Shriya Bhattacharya | ) www.businessinsider.com   time to read: +8 min
Today, Girma is TikTok's Black creator community development manager, leading # BlackTikTok , a virtual space on the social-media platform that amplifies the voices and content of Black creators. To address this, platforms from Meta to TikTok have introduced various programs over the years that intentionally center nonwhite communities. BI spoke with executives at TikTok and Snapchat who lead the initiatives short-form content creators say have been the most helpful to them. These programs offer tailored knowledge, connections, and funding for diverse creators like Gabrielle Cerberville, who has 1.1 million followers on TikTok . "Discrimination is baked into TikTok's algorithm because it centers on whiteness, so programs like CasaTikTok help normalize content by creators of color," Cerberville said.
Persons: Alexzi Girma, Girma, she's, execs, they've, Jessica Ufuoma, who's, Janice Gassam Asare, Snapchat, Gabrielle Cerberville, Kayla Zapata Fory, Fory, Varshini Shah, Francis Roberts, Roberts, Shah, that's, I've, AJ, Brooke Berry, Cerberville, Colin Rocker, Gen Z, BlackTikTok, He's, you'll Organizations: Business, Influencer Locations: Meta, CasaTikTok
☆ TikTok is heavily promoting Shop as it eyes e-commerce as a key growth driver. Here's a 9-page document it's used to court creators and sellers.
  + stars: | 2023-07-31 | by ( Marta Biino | ) www.businessinsider.com   time to read: +3 min
TikTok is wooing brands and creators to try its in-app shopping feature, Shop. In June, TikTok UK hosted an online summit detailing how to get started on Shop and best practices. Read the full 9-page document TikTok shared after the summit with information about Shop. Creators, meanwhile, are being offered cash bonuses, freebies, and other perks for promoting TikTok Shop products. In the UK, TikTok continues to aggressively pursue sellers, and offering "solutions designed with complex businesses in mind," Patrick Nommensen, UK e-commerce general manager, told Insider in June.
Persons: TikTok, Kris Boger, Patrick Nommensen Organizations: TikTok, Shop, Bloomberg, Amazon, Street Journal Locations: Southeast Asia, Europe, China
☆ The UK has banned TikTok on government devices — joining the US, Canada, and the EU — despite a charm offensive dubbed 'Project Clover'
  + stars: | 2023-03-16 | by ( Pete Syme | ) www.businessinsider.com   time to read: +3 min
The UK has joined the EU, US, and Canada in banning TikTok on government devices. Officials ordered a security review into the potential vulnerability of sensitive data on several social media apps, and are now introducing a "precautionary ban on TikTok." "Restricting the use of TikTok on government devices is a prudent and proportionate step following advice from our cyber security experts," he added. But the latest ban comes despite TikTok's "Project Clover" – a charm offensive to convince European lawmakers that users' data will be safe. As part of the project, TikTok executives met with British policy advisers on March 6, per The Wall Street Journal.
☆ The UK is banning TikTok on government devices — joining the US, Canada, and the EU — despite a charm offensive dubbed 'Project Clover,' report says
  + stars: | 2023-03-13 | by ( Pete Syme | ) www.businessinsider.com   time to read: +3 min
The UK will join the EU, US, and Canada in banning TikTok on government devices, per Bloomberg. TikTok execs had doubled down on efforts to convince UK policy advisers that their data is safe. But the latest ban comes despite TikTok's "Project Clover" – a charm offensive to convince European lawmakers that users' data will be safe. "While we await details of any specific concerns the UK government may have, we would be disappointed by such a move," a TikTok spokesperson said. TikTok said it was building two more data centers in Ireland and Norway to ensure some 150 million users' data in Europe is stored locally.
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