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☆ From discovery to purchase: here's how to activate the full funnel on TikTok
▼ + stars: | 2024-05-17 | by ( Sponsor Post | Sponsored Tiktok For Business | ) www.businessinsider.com time to read: +6 min

In fact, 65% of TikTok users are likely to buy a product that they previously saw on TikTok in the future,[1] and 61% of users have made a purchase either directly on TikTok or online after seeing an ad on TikTok. It's been a pleasure to work with the team at TikTok to develop our content and targeting strategy. The campaign's final phase focused on conversions and utilized TikTok's newest conversion product, Video Shopping Ads. To read more about the impact that short-form video platforms like TikTok have across the marketing funnel, dive into this report from research organization WARC. Sources:1 TikTok Marketing Science EUI TikTok for Full Funnel Research 2023 conducted by Material2 TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material February 2022 (n=17,937).

Persons: we've, It's, Tom Donegan, Sephora, PureGym, Brand, ghd, There's Organizations: PureGym, ghd, Brand, Insider Studios Locations: TikTok, Spain, ghd France, France, creatives

☆ TikTok's new creator rewards program is all about boosting search and competing with YouTube
▼ + stars: | 2024-03-18 | by ( Dan Whateley | Shriya Bhattacharya | ) www.businessinsider.com time to read: +3 min

The company's new creator rewards program, announced Monday, incentivizes creators to post longer videos and optimize their content for search. Related storiesTo qualify for the program, creators must be at least 18 years old and have at least 10,000 followers and 100,000 views in the previous 30 days. AdvertisementSome savvy TikTok creators have been experimenting with search-engine optimization for months, well before the company made it criteria for payouts. TikTok has introduced a creator search insights tool in some regions, making it easier for users to tailor their videos to search trends. However, not all creators have been thrilled by TikTok's efforts to promote search content.

Persons: —, Abigail Akinyemi, TikTok, Zachary Neman Organizations: Service, Business

☆ Ex-TikTok executive says she was fired because she 'lacked the docility and meekness' required of women at the company
▼ + stars: | 2024-02-08 | by ( Natalie Musumeci | ) www.businessinsider.com time to read: +6 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewAn ex-managing director at TikTok has accused the company behind the popular social media app and its China-based owner of unlawfully firing her because the corporate big-wigs deemed she "lacked the docility and meekness" required of women working there. "Zhang and other corporate executives determined that Ms. Puris lacked the docility and meekness specifically required of female employees," the complaint says. "By the second quarter of 2021, it became very evident that Ms. Puris was on Lidong Zhang's 'kill list,'" the lawsuit says. "Part of Lidong Zhang's 'kill list' approach was to build a case against any employee he placed on the list and instruct other employees to do the same."

Persons: —, Katie Ellen Puris, Lidong Zhang, ByteDance, Puris, United States —, Zhang, TikTok, Marjorie Mesidor, Monica Hincken Organizations: Service, Business, TikTok's New, TikTok Inc, Google, Facebook, Cannes Lions, Cannes Lion Locations: TikTok, China, New York, Beijing, TikTok's New York, United States, France, Lidong

☆ Resist the urge: Don't turn on TikTok's new autoscrolling feature
▼ + stars: | 2024-01-24 | by ( Jordan Hart | ) www.businessinsider.com time to read: +4 min

A new feature on TikTok scrolls through videos on your "For You" page automatically. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementI'm usually excited to try out the latest TikTok feature. AdvertisementMy main fear is that the new feature will make it easier to overlook the best part of TikTok: the comments. Unfortunately, I haven't had the chance to test out exactly how autoscroll will work with my favorite way to consume TikTok videos.

Persons: autoscroll, —, Forbes, TikTok, I've, Kristin Merrilees, Merrilees, haven't Organizations: Service, Facebook, Twitter, YouTube Locations: TikTok

☆ How China's Shein became a fast-fashion giant
▼ + stars: | 2023-11-28 | by ( ) www.reuters.com time to read: +3 min

A Shein logo is pictured at the company's office in the central business district of Singapore, October 18, 2022. REUTERS/Chen Lin/File Photo Acquire Licensing RightsNov 28 (Reuters) - China-founded fashion company Shein has confidentially filed to go public in the United States, two sources familiar with the matter told Reuters on Monday. Shein says the approach has helped it consistently achieve average unsold inventory rates in the low single digits. At that valuation, Shein would still trail Uniqlo owner Fast Retailing's (9983.T) $80 billion valuation and Zara owner Inditex's (ITX.MC) $126 billion. Shein moved its headquarters to Singapore from Nanjing, capital of China's eastern Jiangsu province, around late 2021, a shift that analysts said helps the firm circumvent China's tough new rules on overseas listings.

Persons: Chen Lin, Shein, Chris Xu, PDD, Inditex's, Miyoung Kim, Stephen Coates Organizations: REUTERS, Reuters, WHO, Shein, Walmart, Thomson Locations: Singapore, China, United States, Europe, Asia, U.S, Swedish, Zara, Nanjing, China's, Jiangsu

☆ Learn how to drive performance on TikTok from these award-winning brands
▼ + stars: | 2023-11-10 | by ( Sponsor Post | Created Tiktok For Business With Insider Studios | ) www.businessinsider.com time to read: +9 min

Additionally, there was a significant boost in searches and sales on search channels during the TikTok campaign, with a remarkable 4x increase in daily searches compared to the pre-campaign period. The brand then leveraged TikTok's new end-to-end automation solution Smart Performance Campaign, which maximizes delivery outcomes for businesses. ERGO's campaign shows the effectiveness of scaling your TikTok ad creative to combat fatigue and drive results. If you'd like to learn more about TikTok and the TikTok Ad Awards, sign up for their newsletter. Read about the winners of the Greatest Creative category at the TikTok Ad Awards 2023.

Persons: TikTok, PureGym, Italy Ray, Cosmétiques, Read Organizations: Agency, Nepa, Value Media, Mobile, Orange, Spain ING, Señora, Banking, ING, CPA, Business, Insider Studios Locations: Europe, Germany, France, Italy, Spain, Poland, TikTok

☆ TikTok's new app store signals its goal to be an e-commerce platform that relies less on established players like Shopify
▼ + stars: | 2023-09-13 | by ( Madeline Stone | ) www.businessinsider.com time to read: +4 min

TikTok Shop, the social media app's e-commerce platform, officially came out of beta in the US on Tuesday. TikTok Shop is meant to be an end-to-end shopping destination, with in-feed and live video shopping, a dedicated shop tab in the TikTok app, an affiliate marketing program, and in-app checkout. TikTok's app store filters apps according to a seller's current e-commerce platform, including Shopify, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, and Amazon. Being on TikTok's app store also helps third-party software providers get discovered by sellers who might want to use their products. "We love an app store because the app store is saying: this is a trustworthy provider," Hallock said.

Persons: TikTok, Rick Watson, Watson, Anne Hallock, Hallock Organizations: Shop, RMW Commerce Consulting, Partners, TikTok Locations: Salesforce

☆ We got an early look at TikTok's new music app that hasn't arrived in the US yet. The Spotify rival made great playlists but had a few big flaws.
▼ + stars: | 2023-08-17 | by ( Kai Xiang Teo | Dan Whateley | ) www.businessinsider.com time to read: +3 min

Now, it's using that influence to kick-start its own music-streaming app, TikTok Music. Like TikTok's interface, TikTok Music includes a "For You" feed of recommended content. This sets it apart from leading streamers like Spotify and Apple Music, which have limited in-app social features. It's still very early days for TikTok Music, and its rivals have a big headstart — Apple Music and Spotify are each in more than 100 countries. TikTok has not yet said when TikTok Music will roll out to other countries including the US.

Persons: TikTok, Tatiana Cirisano, Cirisano, It's, MIDiA Organizations: Spotify, Apple Music, MIDiA Research, TikTok, TikTok Music, YouTube Locations: Singapore, Brazil, Indonesia, Australia, Mexico

☆ TikTokers are scoring huge paydays from its new 'creativity program' that rewards longer videos. 7 creators reveal what they're making per month.
▼ + stars: | 2023-08-14 | by ( Shriya Bhattacharya | Dan Whateley | Jordan Hart | ) www.businessinsider.com time to read: +6 min

TikTok's new Creativity Program Beta is helping some creators earn tens of thousands of dollars. However, she earned just over $5,000 in June from the creativity program. But the creativity program is taking her earnings to a new level. Today, at nearly 2 million followers, Paris' monthly earnings from the creativity program ranged from $9,000 to $13,000. The Cordles were planning on doing the same before they saw how much they could earn through TikTok's creativity program.

Persons: Kay, Tay Dudley, Fortune, Arlene Resendiz, Resendiz, I'm, it's, It's, Zachary Newman, Devin, Hunter Cordle, she's, they'd, we've Organizations: Beta, Victoria Paris, YouTube Locations: New York, Paris

☆ We tried TikTok's new music streaming app. Here's how it could win over users — and what it needs to fix.
▼ + stars: | 2023-08-14 | by ( Kai Xiang Teo | Dan Whateley | ) www.businessinsider.com time to read: +3 min

Now, it's using that influence to kick-start its own music-streaming app, TikTok Music. Like TikTok's interface, TikTok Music includes a "For You" feed of recommended content. It's still very early days for TikTok Music, and its rivals have a big headstart — Apple Music and Spotify are each in more than 100 countries. But other relative newcomers like YouTube Music have shown there's room to break into music streaming, particularly for platforms that can leverage another popular app to drive sign-ups. TikTok has not yet said when TikTok Music will roll out to other countries including the US.

☆ 7 TikTokers share how much they're earning from the app's new creativity program for longer videos, including a couple that earned $87,000 in a month
▼ + stars: | 2023-08-11 | by ( Shriya Bhattacharya | Dan Whateley | Jordan Hart | ) www.businessinsider.com time to read: +6 min

☆ Focus: Key trade loophole keeps cheap Chinese products flowing to US
▼ + stars: | 2023-08-04 | by ( Katherine Masters | ) www.reuters.com time to read: +6 min

Data from U.S. Customs and Border Protection shows that de minimis shipments into the U.S. rose to 685.5 million in 2022, up nearly 67% over 2018. That equals roughly two to three million packages a day, Robert Silvers, Under Secretary for Policy at the Department of Homeland Security, told lawmakers in July. A bipartisan group of U.S. lawmakers in June introduced bills that would ban de minimis shipments from China upon enactment. Rival U.S. retailers also have grown increasingly concerned about the exemption as Shein and Temu have gained market share. In 2015, Congress raised the cap on de minimis shipments to $800 from $200, making the U.S. threshold one of the highest in the world.

Persons: Dado Ruvic, Shein, Peter Pernot, Robert Silvers, minimis, Jason Smith, Temu, Steve Story, They're, Erik Autor, Katherine Masters, Anna Driver Organizations: REUTERS, PDD Holdings, U.S, Reuters, American Apparel and Footwear Association, de, U.S . Customs, Border Protection, Department of Homeland Security, Republican, Columbia, Apex Logistics International, UPS, FedEx, Barlow & Company, Thomson Locations: China, U.S, Beijing, Mexico, Canada

☆ TikTok creators are raking in cash and scoring millions of views from its shopping affiliate program. Will it last?
▼ + stars: | 2023-07-17 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +8 min

TikTok creators are raking in sales commissions from its new e-commerce program, TikTok Shop. TikTok has some requirements for who can join its TikTok Shop program. Some users work directly with brands on TikTok Shop promotions, while others simply choose eligible products from TikTok Shop sellers at a standard commission rate. Micro and nano influencers can also score big TikTok Shop paydaysCreators don't need to have millions or even hundreds of thousands of followers to make good money from TikTok Shop commissions. Natalie Park, a fashion, lifestyle, and college content creator with around 32,000 TikTok followers, also had a TikTok Shop video featuring a phone stand go viral.

Persons: Shayna Farnan, Farnan, Jeneen Sahtout, Shawn Jacobson, Jacobson, TikTok, Nicole Rechtszaid, Arlene Resendiz, Resendiz, Sharon Jayy, Grace Secrist, Alexander Jane, Natalie Park, I'm, what's, influencers, they'd Organizations: Walmart, CVS, TikTok, influencers, Ghost Agency, TikTop, Fund Locations: Pennsylvania, UK, Indonesia

☆ TikTokers are earning thousands in commissions from its new shopping program and scoring millions of views. Will it last?
▼ + stars: | 2023-07-14 | by ( Dan Whateley | Marta Biino | ) www.businessinsider.com time to read: +8 min

TikTok creators are raking in sales commissions from its new e-commerce program, TikTok Shop. TikTok has some requirements for who can join its TikTok Shop program. Micro and nano influencers can also score big TikTok Shop paydaysCreators don't need to have millions or even hundreds of thousands of followers to make good money from TikTok Shop commissions. Natalie Park, a fashion, lifestyle, and college content creator with around 32,000 TikTok followers, also had a TikTok Shop video featuring a phone stand go viral. "It's just a matter of sorting through the TikTok Shop and finding what's actually on there that's worth my time."

☆ I used TikTok's new 'Shop' feature to buy 7 items for $18 total, including clothes and a phone case. I was impressed with the quality, but wouldn't buy them again.
▼ + stars: | 2023-07-12 | by ( Marta Biino | ) www.businessinsider.com time to read: +1 min

When it comes to clothes, I like to try on the items in person and see the fabric quality before committing. The new feature is called "Trendy Beat" in the UK, and it's reportedly going to launch in the US as well, although TikTok hasn't provided details on that yet. Trendy Beat looks like lots of other online-shopping websites or apps. I tried out Trendy Beat in June when it was brand-new, so TikTok was offering major discounts, free shipping, and free returns to incentivize users to shop. Here's what my experience was like, from ordering to shipping to the quality of the items.

Persons: TikTok, Zers, it's, TikTok hasn't

☆ I spent $18 for 7 items from TikTok's new 'Shop' feature. Here's what the process was like, from shipping to product quality and fit.
▼ + stars: | 2023-07-11 | by ( Marta Biino | ) www.businessinsider.com time to read: +1 min

Here's what it was like, from shipping to product quality and fit. When it comes to clothes, I like to try on the items in person and see the fabric quality before committing. Trendy Beat looks like lots of other online-shopping websites or apps. I tried out Trendy Beat in June when it was brand-new, so TikTok was offering major discounts, free shipping, and free returns to incentivize users to shop. Here's what my experience was like, from ordering to shipping to the quality of the items.

Persons: TikTok, Zers, it's, TikTok hasn't

☆ TikTok's new Bold Glamour filter has gone viral for simulating 'mainstream beauty' but it's a reminder of how far AI has to go to integrate 'faces of color'
▼ + stars: | 2023-03-11 | by ( Lakshmi Varanasi | ) www.businessinsider.com time to read: +5 min

TikTok's new filter "Bold Glamour" has taken the platform by storm in recent weeks. Instead, she pulled out her phone to show me "Bold Glamour." Bold Glamour has appeared in millions of videos on TikTok because of how seamlessly it melds into certain users' faces. And on users with conventional, Eurocentric features, Bold Glamour looks like a wash of well-applied makeup. The argument that a filter like Bold Glamour can subtly distort a users' sense of reality, beauty, and very self is certainly valid.

☆ These 12 behind-the-scenes execs are innovating TikTok's surging ad business, which will soon be worth more than Snap's and Twitter's combined
▼ + stars: | 2022-10-13 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +11 min

TikTok's ad revenue is expected to triple to $11.64 billion this year, and it's building out products aggressively to hit its goal. In fact, if TikTok's ad revenues triple to $11.64 billion this year from 2021, as Insider Intelligence predicts, it will surpass the combined ad revenues of Twitter and Snapchat combined. Gabriela Comazzetto, head of LATAM global business solutionsComazzetto, another Facebook poach, has been overseeing TikTok's ad business in one of its fastest growing regions for just over a year. Shant Oknayan, general manager of METAP global business solutionsOknayan manages the TikTok for Business platform for the METAP region. Sameer Singh, general manager of APAC global business solutionsSingh oversees the TikTok for Business platform across APAC.

☆ TikTok just launched a major offensive to grab advertiser dollars — and these are the top 12 execs who are making the app a major competitor to YouTube and Meta
▼ + stars: | 2022-04-15 | by ( Lindsay Rittenhouse | ) www.businessinsider.com time to read: +11 min

TikTok's ad revenue is expected to triple to $11.64 billion this year, and it's been hiring aggressively to meet that goal. Chandlee spent 12 years at Facebook, where he managed global agency partnerships and client relationships, before joining TikTok in 2019. Monga came from Snap, where she led global agency partnerships and was involved in key presentations and pitches. Shant Oknayan, general manager of METAP global business solutionsOknayan manages the TikTok for Business platform for the METAP region. Sameer Singh, general manager of APAC global business solutionsSingh oversees the TikTok for Business platform across APAC.

☆ How TikTok is changing the music industry and the way we discover new, popular songs
▼ + stars: | 2021-06-10 | by ( Dan Whateley | ) www.businessinsider.com time to read: +19 min

In July, it rolled out a dedicated music-streaming service called TikTok Music in five countries. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music. Read more about TikTok's private listening sessionsA dedicated TikTok Music streaming app is bornIn July, TikTok stepped deeper into the music business by launching its own dedicated music-streaming app, TikTok Music, in Brazil, Indonesia, Australia, Mexico, and Singapore. Insider tested TikTok Music in Singapore, where it launched in a closed beta, to learn more about how it works. Like TikTok, TikTok Music includes a "For You" feed of recommended content and a variety of social features that set it apart from incumbents like Spotify and Apple Music.

Persons: TikTok, Here's, they've, influencers, TikTok influencers, Read, Jonny Kaps, Halsey, Charli XCX, Taylor Upsahl, Upsahl, Steve Jennings, Kristen Bender, Lyor Cohen, Ted Suh, Elissa Ayadi, Sydney Bradley, Getty, Jesse Callahan, It's, Zach Friedman, Dan Asip, Pearpop, Cole Mason, There's, Johnny Cloherty, Andy McGrath, Tarek Al, Hamdouni, Tiagz, John Arano, Tiago Garcia, you'd, Nima Nasseri, Ole Obermann, Rita Franca, NurPhoto, Taylor Swift, Miley Cyrus, Olivia Rudensky, Cyrus, Hailey Bieber, Guillermo Legaria, Khalid, Demi Lovato, Marshmellow, ByteDance, Tatiana Cirisano, Jeffrey Ramsay, Steve Blatter Organizations: Getty, TikTok, MRC Data, Universal Music Group, YouTube, GQ, Snap Inc, Agency, 10K, Records, Sony Music, RCA Records, Warner Music, Getty Images, Movistar Arena, Spotify, Apple, MIDiA Research, MTV, SiriusXM's TikTok Locations: Tempe , Arizona, TikTok, Bogota, Colombia, Brazil, Indonesia, Australia, Mexico, Singapore, India, Denver , Colorado

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