Masterson is the founder of skincare brand Drunk Elephant, which launched in 2013 and sold to Japanese beauty company Shiseido in 2019 for a reported $845 million. At the very beginning, her friends and family thought she was making a huge business-killing mistake — with her company's name. "So the implication was they eat the fermented fruit [and] they'd get tipsy." She thought Drunk Elephant went perfectly with her quirky personality, but those closest to her thought she was insane, she said. Masterson also suspected the group would hate it, and other industry professionals would try to change her mind, she said.

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Persons: Tiffany Masterson, Masterson, — Locations: South Africa