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Want to work in tech? Don't work in tech.
  + stars: | 2023-08-08 | by ( Tien Tzuo | ) www.businessinsider.com   time to read: +8 min
I advise young engineers today to work for Fortune 500 companies, not Big Tech. Today, however, he's working on a project for a different kind of tech company: John Deere. There is no magic at Big Tech companies, there's only money. And Fortune 500 companies simply don't have the luxury of buying talent just to park it. Today, all companies are tech companies, and they all want to see more recurring revenue in their business models, which means they need smart, restless engineers.
Persons: moonshots, Jon Weisz, John Deere, Weisz, Peter Thiel, that's, Philips, Ford, Tien Tzuo, Tzuo Organizations: Fortune, Big Tech, Corporations, Oracle, Apple, Nike, Honeywell, Volvo, Boeing, Whirlpool, Technologists, Facebook, Consumer, SEI, Microsoft, EV, Cornell, Stanford Locations: Columbia, Baltimore, Hulu, Atlanta, Salesforce
So I was super excited that my teammate Paayal Zaveri wrote about how this model could actually change soon. The market crash could finally break Big Tech's addiction to subscriptions. Paying for things with a subscription has become the norm, in our personal and work lives, Paayal Zaveri writes. That's why industry experts told me usage-based pricing, or paying for only what you use, has gained ground. Today's team: Diamond Naga Siu in San Diego, Paayal Zaveri in San Francisco, Lisa Ryan in New York, and Hallam Bullock in London.
With another recession looming, experts say usage-based models will become standard. Now, a decade and a half later, the subscription model is the hallmark of the cloud-computing era. As the name suggests, the usage-based model sees customers only billed for what they use — no more, and no less. Usage-based pricing has drawbacks, but can ultimately pay offThe one drawback of usage-based models for the companies that offer them is a lack of predictability. That, in turn, leaves usage-based companies more susceptible to a downturn, since it's a relatively easy for customers to cut spending.
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