Tide is launching a new laundry detergent product in "tile" form. Tide evo arrives as Tide's long-dominant Pods face criticism about water pollution. AdvertisementPopular but polarizing Tide Pods could soon be a product of the past. On Friday, Tide parent company Procter & Gamble unveiled a new laundry detergent product called "tiles" at the South by Southwest festival. Tide evo — as the white squares have been branded — will launch next month in Colorado before a nationwide rollout later this year.

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Persons: Tide evo, —, Gamble Organizations: Tide, Service, Procter, Southwest, Business Locations: Colorado