In July, it rolled out a dedicated music-streaming service called TikTok Music in five countries.
Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music.
Read more about TikTok's private listening sessionsA dedicated TikTok Music streaming app is bornIn July, TikTok stepped deeper into the music business by launching its own dedicated music-streaming app, TikTok Music, in Brazil, Indonesia, Australia, Mexico, and Singapore.
Insider tested TikTok Music in Singapore, where it launched in a closed beta, to learn more about how it works.
Like TikTok, TikTok Music includes a "For You" feed of recommended content and a variety of social features that set it apart from incumbents like Spotify and Apple Music.
Persons:
TikTok, Here's, they've, influencers, TikTok influencers, Read, Jonny Kaps, Halsey, Charli XCX, Taylor Upsahl, Upsahl, Steve Jennings, Kristen Bender, Lyor Cohen, Ted Suh, Elissa Ayadi, Sydney Bradley, Getty, Jesse Callahan, It's, Zach Friedman, Dan Asip, Pearpop, Cole Mason, There's, Johnny Cloherty, Andy McGrath, Tarek Al, Hamdouni, Tiagz, John Arano, Tiago Garcia, you'd, Nima Nasseri, Ole Obermann, Rita Franca, NurPhoto, Taylor Swift, Miley Cyrus, Olivia Rudensky, Cyrus, Hailey Bieber, Guillermo Legaria, Khalid, Demi Lovato, Marshmellow, ByteDance, Tatiana Cirisano, Jeffrey Ramsay, Steve Blatter
Organizations:
Getty, TikTok, MRC Data, Universal Music Group, YouTube, GQ, Snap Inc, Agency, 10K, Records, Sony Music, RCA Records, Warner Music, Getty Images, Movistar Arena, Spotify, Apple, MIDiA Research, MTV, SiriusXM's TikTok
Locations:
Tempe , Arizona, TikTok, Bogota, Colombia, Brazil, Indonesia, Australia, Mexico, Singapore, India, Denver , Colorado