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Top related persons:
Karthik Shanadi - 4 Luke McGurrin - 4 Shanadi - 4 McGurrin - 3 that's - 3 — - 2 Brian Chesky - 2 LUKE SIRIMONGKHON - 2
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Business - 4 University of Florida - 4 Service - 2 House - 2 NCAA - 1 New - 1 Amazon - 1 of Florida - 1

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4 mentions found


☆ A 32-year-old who started selling T-shirts in college with $500 upfront shares the 4 strategies he used to build a seven-figure online business from scratch
  + stars: | 2024-04-17 | by ( Kathleen Elkins | ) www.businessinsider.com   time to read: +5 min
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Karthik Shanadi and Luke McGurrin did just that — and they started their brand, Greek House, out of their fraternity house with a slim $500 budget. Since launching Greek House in 2013, the cofounders have added three more apparel brands. Courtesy of Karthik ShanadiIt helped that Shanadi and McGurrin eventually expanded into what he considers a "high barrier niche": licensed merchandise. In 2016, about three years after starting Greek House, they received a notice from a licensing agency.
Persons: —, Karthik Shanadi, Luke McGurrin, Shanadi, McGurrin, Brian Chesky, Threadly, that's, We're Organizations: Service, Business, University of Florida Locations: Portugal, Philippines, India
☆ A 32-year-old entrepreneur who built a seven-figure merch brand in response to a 2021 Supreme Court ruling explains how he finds opportunities — and the industries he'd focus on in 2024
  + stars: | 2024-04-11 | by ( Kathleen Elkins | ) www.businessinsider.com   time to read: +6 min
In July 2021, in response to the new NIL legislation, Shanadi and McGurrin created a fourth brand specifically for athletes, Athlete's Thread. Courtesy of Karthik ShanadiDespite being their newest brand, Athlete's Thread, which makes merchandise co-branded with the college and the athlete, is already their most lucrative. Athlete's Thread allows any college athlete to essentially launch a personal merch store for free. After they sign up on the platform, the Athlete's Thread team builds out their catalog. As of March 2024, Athlete's Thread is licensed with 150 colleges and has about 14,000 student-athletes on its platform.
Persons: Karthik Shanadi, Shanadi, Luke McGurrin, McGurrin, LUKE SIRIMONGKHON, that's, he'd Organizations: Business, University of Florida, NCAA Locations: New York City
☆ A 32-year-old entrepreneur launched a clothing company in college with $500 and grew it to seven figures. He explains what type of business he would build in 2024 if he had to start over.
  + stars: | 2024-04-06 | by ( Kathleen Elkins | ) www.businessinsider.com   time to read: +5 min
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. The young entrepreneurs started "brokering deals through text messages," Shanadi told Business Insider. Related stories"We realized quickly that we have to invest in technology to support the growth of this business," he said. If he lost everything and had to start a business from scratch in 2024, he'd think about other industries that are underserved with regard to tech. The more people you talk to, the better you'll understand if it's a common industry problem, he noted.
Persons: —, Karthik Shanadi, Luke McGurrin, Shanadi, he'd, they're Organizations: Service, University of Florida, Business, House Locations: Bangalore
☆ 2 college friends who started selling custom T-shirts on campus with a $500 budget explain how they grew their fraternity-house merch project into a seven-figure business
  + stars: | 2024-04-04 | by ( Kathleen Elkins | ) www.businessinsider.com   time to read: +10 min
By the time Shanadi started his freshman year at the University of Florida, he had nearly a decade of work under his belt. His first brand, Greek House, while "a little bit of an accident," admitted Shanadi, was set in motion. It allowed him and McGurrin to launch Greek House with the limited savings they had. They dedicated weeknights and weekends to growing Greek House. Quitting corporate America, living on $1,000 a month, and learning from a $33,000 mistakeIn 2016, Shanadi quit his job to go all-in on Greek House.
Persons: Karthik Shanadi, Shanadi, Luke McGurrin, Luke, McGurrin, We'd, LUKE SIRIMONGKHON, Brian Chesky, that's, we've, we're Organizations: Business, University of Florida, New, Amazon, House, of Florida, Follett, Dick's Sporting Goods Locations: Bangalore, India, Orlando, New York City, Florida, California, Bay, Los Angeles, America, Salesforce, LA
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