Facebook wants to win back Gen Z users by transforming itself into more of a tool for young people to navigate adulthood better. The social media platform announced a redesign last week that caters to what execs believe younger people want to see more of. But Meta, the parent company of Facebook, noticed that young adults active on the platform tend to use its community-centric features like Facebook Marketplace and groups. “One is just: What do young people want — particularly young adults, Gen Z, ages 18 through 29 — from a social app these days? “Nearly all Facebook users are telling us they’re there to keep up with friends and family.

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Persons: Tom Alison, Gen, ” Alison, Colleen McClain, “ Young, ” McClain, Zers, ”, Cami Thorstenson, Thorstenson, She’s, Erin Carter, —, ” Gabrielle McKay, Meta, “, it’s Organizations: Facebook, ” Banking, Pew Research Center, New Locations: Minneapolis, North Carolina, New York, New York City