The first Olympics in Paris in a century.
The first opening ceremony, ever, en pleine air.
The first Olympics in which fashion was so central to the identity of the host country itself.
They did it with cabaret and heavy metal, dance, acrobats and 1,800 outfits from brands both new and old.
From the start, it was clear the fashion competition stakes would be raised for every other national team.
Persons:
Concorde —, LVMH, Thomas Jolly
Organizations:
Notre Dame, Palais, Concorde
Locations:
Paris, Notre