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Here’s a closer look at what to expect at Apple’s big event:AI, AI and more AIApple is expected to call its AI initiative “Apple Intelligence” and make it opt-in only. A strategic partnershipIn the spring, Apple was reportedly discussing partnership opportunities with both OpenAI and Google to power its AI tools. That partnership Apple could elaborate on during the opening keynote on Monday. Apple aligning itself with a company and a technology that have yet to win public trust could pose some risks for Apple down the line. Generative AI could potentially propel the headset into another level of personalization and immersion and usher in new use cases for businesses, particularly in the education and medical spaces.
Persons: OpenAI, , Tim Cook, Dan Ives, Here’s, , Siri, ” Thomas Husson, Forrester, Reece Hayden, Apple, ” Hayden, Hayden Organizations: California CNN, Developers Conference, Nvidia, ” Apple, Apple, Apple Intelligence, Bloomberg, CNN, ABI Research, Google, Fortune, Apple Vision, Gartner Locations: Cupertino, California, China, Washington
Apple prepares for its 2024 WWDC event
  + stars: | 2024-06-08 | by ( Samantha Murphy Kelly | ) edition.cnn.com   time to read: +7 min
CNN —Apple is on the verge of kicking off perhaps its most important event in years as it faces a gauntlet of challenges. Apple is expected to team up with ChatGPT creator OpenAI Jaap Arriens/NurPhoto/Getty Images/FileA strategic partnershipIn the spring, Apple was reportedly discussing partnership opportunities with both OpenAI and Google to power its AI tools. But now the company is believed to have inked a deal with the ChatGPT creator, a partnership Apple could elaborate on during the opening keynote on Monday. Apple aligning itself with a company and a technology that have yet to win public trust could pose some risks for Apple down the line. Generative AI could potentially propel the headset into another level of personalization and immersion and usher in new use cases for businesses, particularly in the education and medical spaces.
Persons: OpenAI, , Tim Cook, Dan Ives, Here’s, Siri, Suzanne Plunkett, , ” Thomas Husson, Forrester, Reece Hayden, OpenAI Jaap Arriens, Apple, ” Hayden, Hayden Organizations: CNN, Developers Conference, Nvidia, ” Apple, Apple, Apple Intelligence, Bloomberg, ABI Research, Google, Fortune, Apple Vision, Gartner Locations: China, Washington
What a generative AI iPhone could look like
  + stars: | 2024-05-28 | by ( Samantha Murphy Kelly | ) edition.cnn.com   time to read: +7 min
Although artificial intelligence has powered some of the iPhone’s experiences for years, such as Live Text and improved autocorrect, generative AI could unlock new levels of interaction and personalization. The debut of an AI iPhone could also entice consumers to upgrade at a time when they’ve been holding onto older models longer. Now all eyes shift to Apple for its take on generative AI. Expediting AIBehind the scenes, Apple reportedly has been working on its on-device generative AI capabilities and acquiring companies for awhile, such as Canadian startup DarwinAI. But now it needs to show it’s going all in on artificial intelligence to stay relevant in a rapidly evolving industry.
Persons: Apple’s Siri, Siri, , Tim Cook, they’ve, Paul Schell, ” Schell, Thomas Husson, Forrester, Apple, Nabila, doesn’t, ” Popal, , “ It’s, it’s Organizations: CNN, Developers Conference, Google, Samsung, ” Apple, Apple, ABI Research, Microsoft, Meta, IDC, Bloomberg, Huawei Locations: China
The 6.3-inch Pixel 8 and the 6.7-inch Pixel 8 Pro comes with a brighter display, new camera system and longer-lasting battery life. Generative AI refers to a type of artificial intelligence that can create new content, such as text and images, in response to user prompts. Caitlin Ochs/ReutersGoogle showed off a handful of photo features coming to its Pixel line, including Magic Editor which uses generative AI to reposition and resize a subject. “You don’t really need Google AI for that.”Smarter Google AssistantThe company said Google Assistant will now sound more realistic when it engages with callers. Google is also bringing the capabilities of its Bard AI chatbot to Google Assistant, so it will be able to do more than set an alarm or tell the weather.
Persons: Caitlin Ochs, Reece Hayden, , Hayden, Thomas Husson, Forrester, ” Husson, chatbot, it’s, ” Sissie Hsiao, Bard, “ Smart Organizations: CNN, Google, Apple, Samsung, Reuters, ABI Research, Reuters Google, Pixel Locations: New York City, U.S
CNN —Apple retired its Lightning charger on Tuesday exactly 11 years to the day it was first announced. The EU’s decision is part of a greater effort to tackle e-waste overall, but could it generate more in the short term as people phase out their Lightning cables. But knockoffs abound, and some USB-C chargers are much safer than others. Among CNN Underscored’s top recommendations for USB-C chargers are from big brands, including Anker, Belkin, Apple, Amazon and Google. Retiring the Lightning cable could even generate, in the short term, a surge of e-waste as iPhone users toss their useless Lightning cables in a drawer.
Persons: CNN —, pare, , Ben Wood, Apple’s, Greg Joswiak, ” Joswiak, David McQueen, ” McQueen, Thomas Husson, Anker, Belkin, ” Wood, Apple Organizations: CNN, CNN — Apple, Apple, European Union, CCS Insight, ABI Research, Forrester Research, Google Locations: EU
An iPhone 14 Pro is seen with a Lightning cable (left) and a USB-C cable (right) on September 10 in Berlin, Germany. Christoph Dernbach/picture-alliance/dpa/APThe iPhone 15 is heavily rumored to ditch Apple’s proprietary Lightning charger in favor of USB-C charging, marking a milestone for the company by adopting universal charging. The change could ultimately streamline the charging process across various devices — and brands. It’s currently unclear if the shift to USB-C will happen for all new iPhone 15 models or only for Pro devices. Apple could also bypass wired charging altogether to make way for wireless charging but not anytime soon because “wireless charging is currently so much slower than wired,” according to David McQueen, a director at ABI Research.
Persons: Christoph Dernbach, Thomas Husson, ” Wood, David McQueen, , Organizations: It’s, Forrester Research, Apple, ABI Research Locations: Berlin, Germany
CNN —Apple is set to unveil the iPhone 15 in just a few days, and it’s widely expected to come with a significant change. The iPhone 15 is heavily rumored to ditch Apple’s proprietary Lightning charger in favor of USB-C charging, marking a milestone for the company by adopting universal charging. That’s because Apple (AAPL) has previously switched its iPads and MacBooks to USB-C charging. It’s currently unclear if the shift to USB-C will happen for all new iPhone 15 models or only for Pro devices. The iPhone 15 devices are expected to ship with a new cable in the box, but considering many mobile devices already use USB-C, including Apple’s own iPads and MacBooks, access to charging wires shouldn’t be too hard or costly.
Persons: pare, , Ben Wood, Apple’s, Greg Joswiak, ” Joswiak, David McQueen, ” McQueen, Thomas Husson, ” Wood, McQueen, Organizations: CNN, Apple, European Union, CCS, ABI Research, Forrester Research Locations: EU
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