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☆ Luxury brands forgot about Gen Z. They can't afford to make that mistake again.
▼ + stars: | 2024-11-16 | by ( Maria Noyen | ) www.businessinsider.com time to read: +7 min

But now it appears that some luxury brands have forgotten that aim. Dukas/Getty ImagesRay of Buttermilk said that some luxury brands have been hesitant to explore collaborations as a means of engaging Gen Z consumers because they fear losing their luxury allure. The future is vintageLuxury players might be kicking themselves for alienating Gen Z consumers, but Gen Zers never forgot about luxury. But secondhand's success isn't bad news for primary luxury brands, Escribano said. Bar certain luxury products like Hermès Birkins handbags, secondhand luxury is by and large cheaper and retains a level of exclusivity, she said.

Persons: Bain, Louis Vuitton, Z, Gen Z, There's, Claudia D'Arpizio, Blanca Zugaza Escribano, Gen, D'Arpizio, LVMH, Prada, Sabrina Carpenter, Marleen Moise, Getty, Jamie Ray, Escribano, Gen Z's, Thomaï, They've, Gen Zers, Z's Organizations: Louis, Prada, Bain & Company, Industry, Bain, Business, NYU's Stern School, Gen Locations: Hermès

☆ The NFL's $1,000 branded designer jackets are the latest sign of fashion's newfound love affair with sports
▼ + stars: | 2024-10-22 | by ( Maria Noyen | ) www.businessinsider.com time to read: +6 min

New York low-key women's fashion brand Veronica Beard just launched a collaboration with the NFL. On Sunday, the NFL announced a partnership with Veronica Beard, a low-key luxury fashion brand in New York founded in 2010 by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard. AdvertisementMany luxury brands are increasingly courting sports fans as an untapped source of revenue. The luxury fashion industry can't rely on sports to be its saving grace long-termHowever, Pedraza said, not all collaborations reap big rewards. "There's a bit of a lack of innovation on the part of some luxury brands," he said.

Persons: Veronica Beard, —, Veronica Miele Beard, Veronica Swanson Beard, Veronica, Dickey Jackets, Renie Anderson, Taylor Swift, Serdari, Swift, LVMH, Bernard Arnault's, Red Bull, Louis Vuitton, Bernard Arnault, Victor Boyko, Milton Pedraza, Pedraza, — Gen Zers, millennials —, they're, Mary Organizations: NFL, Service, Business, NYU's Stern School, Formula, Bloomberg, Paris FC football, Red, Paris Olympics, NBC, Luxury Institute Locations: York, New York

☆ Inside New York Fashion Week where subtle luxury still reigns supreme
▼ + stars: | 2024-02-12 | by ( Amanda Krause | ) www.businessinsider.com time to read: +4 min

Quiet luxury was everywhere at Badgley Mischka's runway show during New York Fashion Week. A model walks the Badgley Mischka runway during New York Fashion Week. Advertisement"I'm always quiet luxury," she said while pointing to her Cartier glasses, which were a gift from her daughter Jordyn. Elizabeth Woods attends the Badgley Mischka runway show during New York Fashion Week. "I'm from Connecticut, where quiet luxury is the thing, so I just see so much that I'm over it."

Persons: —, Badgley Mischka, Kelly Rutherford, Jonathan Cheban, Adrienne Bailon, Houghton, Rian, Mark Badgley, James Mischka —, it's, Amanda Krause, Daisy Marquez, Elizabeth Woods, Jordyn Woods, doesn't, Cartier, Jordyn, Hailey Bieber's, Thomaï, You've, Gen, Sofia Richie, Jeremy Moeller, Molly Farrell, Savage, Eva Marcille, Marcille Organizations: New York, Service, Starrett, Lehigh, York, NYU's Stern School of Business, Housewives, Atlanta Locations: New, New York City, Rhode, I'm, Connecticut

☆ The 'mob wife' trend takes over after quiet luxury — and it's easier on the wallet
▼ + stars: | 2024-02-02 | by ( Jessica Dickler | ) www.cnbc.com time to read: +2 min

James Gandolfini as Tony Soprano and Edie Falco as Carmela Soprano seek counseling in HBO's hit television series, "The Sopranos" (Year 3). HBO | Hulton Archive | Getty ImagesQuiet luxury is out and the 'mob wife' era is in, according to Kayla Trivieri's viral TikTok video. Think: Carmela Soprano in HBO's "Sopranos," cheetah print and lots of eye liner. How we got to the 'mob wife' eraHow to achieve the 'mob wife' lookAlthough the character Carmela Soprano wasn't necessarily frugal, appropriating her style costs a lot less than the quiet luxury looks that emerged after Gwyneth Paltrow's ski accident trial last March. watch nowToday's 'mob wife' aesthetic is less about cashmere sweaters and camel-hued coats and more about bold accessories such as gold hoop earrings, a leopard print jacket or vintage fur.

Persons: James Gandolfini, Tony Soprano, Edie Falco, Carmela Soprano, Kayla Trivieri's, HBO's, Thomaï Serdari, University's, Carmela Soprano wasn't, Gwyneth Paltrow's, Paltrow, Celine, Prada, Carolyn McClanahan Organizations: HBO, University's Stern School of Business, Planning Partners Locations: New, thrifting, Jacksonville , Florida

☆ The return of dad fashion matches how Americans feel about the economy
▼ + stars: | 2023-11-30 | by ( Juliana Kaplan | ) www.businessinsider.com time to read: +5 min

Dad fashion is trending again. AdvertisementSo why did those evolve into dad fashion? All of that might explain why dad fashion is once again dominant. Dad fashion seems to show up when consumers are feeling wary — not the worst they've felt, but certainly not the best. These so-called "core cultures" arose on platforms like Tumblr, Reddit, Instagram, and TikTok, in which young fashion consumers are eager to chop up fashion trends into subcultures and become devotees.

Persons: It's, —, You've, Kramer, Bean, Thomaï, Seinfeld, Serdari, that's, Long, you'd Organizations: Service, GQ, New York University, New York Times, Siena College, Biden Locations: TikTok

☆ China's richest people are leaning hard into quiet luxury, wielding stealth wealth like a weapon and scorning their flashy, label-chasing peers
▼ + stars: | 2023-08-26 | by ( Mary Hanbury | Kwan Wei Kevin Tan | ) www.businessinsider.com time to read: +12 min

And rich Chinese people are leaning in, ditching "logo hunting" in favor of elegance, experts say. In a similar vein to the US and Europe – the "quiet luxury" aesthetic has emerged as a reaction to the economic climate. Chinese social media's got quiet luxury down to a sciencePeople have posted tutorials and photos on the “laoqian” style on China’s Pinterest-like site, Xiaohongshu. XiaohongshuTo be sure, there's being rich and looking rich, and the latter is where it's at on Chinese social media. WeiboSome influencers have also uploaded video tutorials on the "laoqian" style, to guide people on how best to dress for success.

Persons: that's, Dior, Gucci, Louis, Rich, Tom Wambsgan, Chukrut, you've, Javier Gonzalez Lastra, it's, Xi Jinping's, Milton Pedraza, Pedraza, media's, you'll, Richemont, Louis Vuittons, Thomaï Serdari, Joe, they're Organizations: Service, Bain, Co's, Burberry, Louis Vuitton, Getty, West, Ivy League, China Morning Post, Crazy, Luxury Institute, Twitter, NYU's Stern School of Business Locations: China, Wall, Silicon, America, bucketloads, Shanghai, Europe, Tema, Nanjing, Nikada, Beijing, Weibo

☆ At a time when most Americans are living paycheck to paycheck, the 'quiet luxury' trend takes over
▼ + stars: | 2023-06-10 | by ( Jessica Dickler | ) www.cnbc.com time to read: +3 min

Actress Gwyneth Paltrow enters the courtroom for her trial in Park City, Utah, March 24, 2023. Gwyneth Paltrow may have had the last word at the conclusion of her ski accident trial in March, but it was her head-to-toe "old money" look that is still echoing through society today. Also buoyed by the elite world depicted in HBO's "Succession" and Kim Kardashian's monochrome mega mansion, the "quiet luxury" trend has quickly caught on, even though, these days, most Americans are more likely to live paycheck to paycheck. What is quiet luxury? Fortunately, the quiet luxury trend is less about buying the exact item, but rather replicating the look with clothes that fit well, in neutral tones or monochrome, she said.

Persons: Gwyneth Paltrow, Rick Bowmer, Kim, Thomaï Serdari, Serdari, Paltrow, Celine, Prada, Terry Sanderson, there's Organizations: NYU's Stern School of Business, Finance, Afp, Getty, Burberry Locations: Park City , Utah

☆ A $20 viral handbag that's an affordable take on the 'quiet luxury' trend was just named the hottest fashion item of 2023 so far
▼ + stars: | 2023-04-19 | by ( Mary Hanbury | ) www.businessinsider.com time to read: +3 min

A $20 Uniqlo bag that went viral on TikTok has been named the hottest product of the year so far. There are more than 87 million views of the "Uniqlo bag" on TikTok. This bag is an affordable take on the "quiet luxury" trend that is dominating fashion. There are more than 87 million views of the "Uniqlo bag" on TikTok, for example. The bag falls neatly into the quiet luxury — or stealth-luxe trend — that has become a major talking point in the fashion industry in recent months.

☆ 'Quiet luxury' is back for the first time since the Great Recession. Here's what it is and what brands stand to benefit.
▼ + stars: | 2023-04-16 | by ( Avery Hartmans | ) www.businessinsider.com time to read: +6 min

The quiet luxury trend is dominating 2023 after years of trends like "dopamine dressing." David Russell/HBOLike most other fashion trends, the move toward quiet luxury, or "stealth wealth," is part of a cycle. Liz Hafalia/The San Francisco Chronicle via Getty ImagesAt this point, quiet luxury has become so popular that even luxury brands themselves are being asked about it. She also highlighted Italian luxury house Brunello Cucinelli, French leather goods firm Hermès, and Armani, who has been doing quiet luxury for nearly two decades. If that's a bit outside your budget, there are mass-market retailers partaking in what the quiet luxury trend is promoting: durable, sustainably made clothing in timeless fabrics and silhouettes.

☆ J.Crew embarked on a much-hyped comeback after filing for bankruptcy. Retail experts share what the brand needed to do to right the ship — and whether it's working.
▼ + stars: | 2022-12-11 | by ( Avery Hartmans | ) www.businessinsider.com time to read: +7 min

J.Crew embarked on a comeback after filing for bankruptcy in the early months of the pandemic. But hype alone isn't enough: experts say the stores and product needed a revamp, and the brand is now on the right track. J.Crew has since placed a new CEO at the helm — Libby Wadle, who previously oversaw J.Crew's fast-growing sister brand, Madewell. "In our industry, it begins with product," Quan said. Quan said he's cautiously optimistic, saying that the product improvements hint that the brand is on the right track.

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