The newest offshoot of the looksmaxxing subcuture is smellmaxxing, which involves mostly men trying to improve their smell with different colognes among other hygiene tips.
"Megamind caught smellmaxxing," on-screen text said in a TikTok from December, which amassed over 3.5 million views.
Other creators have jumped on the trend with jokes: One urged others to "start smellmaxxing bro" while shooting cologne mists into the night sky.
On another popular video tagged #smellmaxxing, a poster showed their massive cologne collection: "Once you start.. you can't stop," they wrote on-screen.
"When you took scentmaxxing too far," @lordoffragrances wrote on-screen with a skull emoji.
Persons:
—, Megamind, John Paul Gaultier cologne, smellmaxxing, Therabreath, bro, Jeremy, @lordoffragrances, looksmaxxing
Organizations:
Service, Business
Locations:
cologne