A representative from Wyndham Hotels & Resorts, the parent company of Super 8, said each Super 8 is an individually operated franchise that sets its own rates. However, all franchise owners have access to the same revenue management software that they can use to set pricing strategy. The Ritz-Carlton in Dallas is currently listing a two-night stay at $7,600 for Sunday-Tuesday. One week later, the price for a two-night stay will be $1,329. Even Super 8 hotels in Glendale, Ariz., the site of the men’s N.C.A.A.

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Persons: Thelma Diller, “ I’ve, ”, “ Organizations: Wyndham Hotels & Resorts, Ritz, Carlton, Masters Locations: Dallas, Glendale, Ariz, Augusta , Ga, Augusta, Malvern , Ark