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☆ 32-year-old Cornell grad quit her job to chase NHL dreams—now she's the league's first female coach
▼ + stars: | 2024-10-09 | by ( Morgan Smith | ) www.cnbc.com time to read: +5 min

As soon as she pulled out of the parking lot, Campbell quit her job coaching hockey to teenagers and began plotting the launch of her own power skating business, she told Canadian sports blog theScore. On Oct. 8 — the opening night of the NHL season — that dream came true: Campbell made her debut as the first full-time female coach in the league. "It fuels me every day just knowing that I'm a part of something way bigger than myself and my job and my coaching," Campbell told NHL.com. 'Success usually trumps all negativity'Campbell isn't immune to the pressure that comes with being the first woman to hold a coaching job in the NHL's 107-year history. Plus, Campbell's been here before, being the first woman on an American Hockey League (AHL) bench.

Persons: Dan Bylsma, Jessica Campbell, Louis, Campbell, NHL.com, Damon Severson, —, Campbell's, Josh, theScore, there's Organizations: Seattle, St, Louis Blues, NHL, Canadian, National Hockey League, Cornell University's, Athletic, Valley Firebirds, American Hockey League, ESPN, Firebirds Locations: Seattle , Washington, Saskatchewan, Canada, Kelowna , British Columbia, Kelowna, Sweden, Germany

☆ Penn lays off about 100 employees as it focuses on ESPNBet growth
▼ + stars: | 2024-07-18 | by ( Contessa Brewer | ) www.cnbc.com time to read: +2 min

Penn Entertainment will lay off about 100 employees as it focuses on growth for ESPNBet. "This led us to temporarily set aside any potential organizational changes that would typically follow a major acquisition." Penn went on to say it's embarking on a new phase of growth in its interactive business, which include ESPNBet, a $2 billion branding partnership with Disney's ESPN. Penn's release of new ESPNBet features this fall during football season should meaningfully improve its product, Jonas said, and a focus on costs indicate the company's commitment to seeing its investment yield results. Truist has a buy rating on Penn and a price target of $25.

Persons: Jay Snowden, theScore, Snowden, Penn, it's, Barry Jonas, Jonas, Truist Organizations: ESPN, Penn Entertainment, ESPNBet, PENN, CNBC, Disney's ESPN, Donerail, Penn, ESPN Bet Locations: New York

☆ Why ESPN's rival to FanDuel and DraftKings is flailing — and how it could make a comeback
▼ + stars: | 2024-06-28 | by ( Ashley Rodriguez | Tiara White | ) www.businessinsider.com time to read: +7 min

The app, ESPN Bet, made early strides in the first few months, gaining ground through promotions and marketing that leveraged ESPN's popular personalities. Even Fanatics, the industry's other major recent disrupter, hasn't made much of a dent in DraftKings' and FanDuel's dominance. As of March, ESPN Bet had captured about 4% of the online-sports-betting market by gross gaming revenue, per Bank of America's analysis, though its share has been higher in states like Pennsylvania. How ESPN Bet can make a comebackPenn could still be successful if it improves its product and spends less money on acquiring new customers, the analysts said. Jonas said if Boyd acquires Penn, it would be a sizable shift in strategy for their management, team, and board.

Persons: —, FanDuel, Dan Wasiolek, Will Wyatt, Penn's, Jay Snowden's, Boyd, Penn, ESPN Bet's, hasn't, it's, Barry Jonas, Scott Van Pelt, Stephen A . Smith, ESPN Bet, Penn doesn't, Jonas, EKG, Snowden, Wasiolek, they'll Organizations: Service, ESPN, Penn Entertainment, Business, ESPN Bet, Morningstar, Donerail Group, Barstool Sports, Penn, Reuters, Boyd Gaming, Truist Securities, Barstool, ESPN Bet's, NFL, Management Locations: Barstool, Penn, Pennsylvania, Eilers

☆ Why ESPN's sports-betting app is falling behind — and how it could make a comeback
▼ + stars: | 2024-06-28 | by ( Ashley Rodriguez | Tiara White | ) www.businessinsider.com time to read: +7 min

The future of ESPN's sports-betting app is now in question amid mounting losses and an activist investor push at partner Penn Entertainment that has prompted sale rumors. The app, ESPN Bet, made early strides in the first few months, gaining ground through promotions and marketing that leveraged ESPN's popular personalities. As of March, ESPN Bet had captured about 4% of the online-sports-betting market by gross gaming revenue, per Bank of America's analysis, though its share has been higher in states like Pennsylvania. "Testers liked ESPN Bet's UX and minty aesthetic but felt the app lacked depth (particularly more extensive features)," EKG wrote in May. "Product is one thing, and I would say having expertise in how to target users effectively to lower your acquisition costs and your retention costs" is key for the ESPN Bet app to compete, Wasiolek said.

☆ ESPN's VP of sports betting shares his keys to success for ESPN Bet and an inside look into the partnership with Penn
▼ + stars: | 2023-11-17 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +8 min

In other words, ESPN Bet has arrived. The companies announced in August their collaboration, with the operator selling its stake in Barstool Sports to rebrand Barstool Sportsbook as ESPN Bet. Screenshots from the ESPN Bet app. Providing easy transitions between the ESPN and ESPN Bet apps is a key focus to drive that metric, he added. — ESPN BET (@ESPNBet) November 10, 2023The move has given ESPN Bet an advantage on social media with 5.4 million followers on X, 2.7 million on Facebook, and 2.4 million on Instagram.

Persons: It's, Jay Snowden, Mike Morrison, Morrison, Scott Longley, DraftKings, Penn, Snowden, Jimmy Pitaro, Pitaro, I'm, cohesively we've, Keys, Fubo Sportsbook, Maxim Bet, it's Organizations: ESPN Bet, ESPN, Penn Entertainment, Sports, Business, Apple, Caesars, Penn, ESPN Penn, TheScore, Fox, Maxim, Yahoo, Walt Disney Company, ESPN BET, Facebook Locations: Penn, Las Vegas

☆ Fanatics and ESPN are ready to shake up sports betting this fall. Here are the 5 battlegrounds to watch during the biggest gambling season of the year.
▼ + stars: | 2023-09-08 | by ( Ashley Rodriguez | Margaret Fleming | ) www.businessinsider.com time to read: +10 min

The start of the regular NFL season kicks off the biggest sports-betting season of the year. Here are the battlegrounds to watch as Fanatics and ESPN Bet enter and Bet365 gains share. The NFL kicked off Thursday night, and so did the biggest season of the year for US sports betting. It ranked fourth among more than 40 apps in EKG's national panel of "secret shopper"-style app testers — behind only FanDuel, DraftKings, and PointsBet. "There's one strategy: you have to be early, you have to be ahead of the start of the season," Beynon said.

Persons: We've, Macquarie, Chad Beynon, Bet365, Chris Krafcik, Krafick, EKG, Penn, It's, Sportsbook, isn't, Beynon, That'll, DraftKings, it's, BetMGM, Entain, Wynn Organizations: NFL, Bank of America, ESPN Bet, Penn Entertainment, Fox, Krejcik, ESPN, DraftKings, Penn, BetMGM, Caesars, MGM, Angstrom Sports, Wynn Resorts, Rush, Interactive Locations: Ohio, Colorado, Virginia, BetMGM, FanDuel, Macquarie, Las Vegas, Chicago, Connecticut

☆ Penn's sports betting business posts head-turning fourth quarter profit
▼ + stars: | 2023-02-02 | by ( Contessa Brewer | ) www.cnbc.com time to read: +3 min

Penn Entertainment on Thursday became the first U.S. gambling company to post a profit in its sports betting business during the final three months of a year. Usually, it's tougher to turn a sportsbook profit during the third and fourth quarters because companies spend more on marketing and promotions during football season. Penn's interactive business, which also includes online casino games, made a $5.2 million profit on $208 million in revenue during the fourth quarter of 2022. Caesars also took a hit from Mattress Mack's baseball bet, which blocked its own ability to turn a profit in sports betting in the fourth quarter, according to results pre-released as a result of a debt refinancing. Still shares declined Thursday, after CEO Jay Snowden, on an earnings call, blamed overall lackluster fourth quarter earnings on bad weather in December.

☆ A sports startup that has raised $13 million is building a metaverse app for Gen Z sports fans
▼ + stars: | 2022-10-11 | by ( Colin Salao | ) www.businessinsider.com time to read: +6 min

Stadium Live is a fan-engagement app that's focused on Gen Z sports fans. He thought those pillars could also engage Stadium Live's Gen Z users. Stadium Live closed in March a Series A round worth $10 million, bringing its total funding to around $13 million. Stadium Live StudiosNext, Stadium Live is adding more sports leagues and ways to monetizeMoving forward, Stadium Live plans to expand the number of sports that fans can follow. For users, Kim said the startup will experiment with adding premium items and memberships, potentially as soon as Q1 2023.

☆ How the creators of 'The Starters' built a hit NBA podcast for The Athletic after losing their TV show
▼ + stars: | 2022-09-19 | by ( Colin Salao | ) www.businessinsider.com time to read: +7 min

"No Dunks'' is an NBA podcast from the creators of "The Basketball Jones" and "The Starters." In 2019, after their NBA TV show contract ended, the creators signed a deal with The Athletic. The quintet is a far cry from the 20-man team and TV studio that Turner Sports' NBA TV provided during their six-year run with the network. How 'The Starters' became 'The Free Agents'"The Starters" got off in 2013 to a rough start on NBA TV as they struggled to translate their hour-long podcast to TV. Wasserman said the show is The Athletic's biggest NBA podcast and one of its highest-rated out of 77 podcasts.

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