Forbes reported that the video was created by three AI studios — Secret Level, Silverside AI and Wild Card — using four different generative AI models.
In a statement, a Coca-Cola spokesperson said, "The Coca-Cola Company has celebrated a long history of capturing the magic of the holidays in content, film, events and retail activations for decades around the globe.
Coca-Cola will always remain dedicated to creating the highest level of work at the intersection of human creativity and technology."
This isn’t the first time that Coca-Cola has used AI technology in its marketing strategies and programs.
Tim DeStefano, a research professor at Georgetown University McDonough School of Business, told NBC News that using AI technology means a significant drop in the price of creating commercials.
Persons:
Chris Barber, Alex Hirsch, ”, it’s, OpenAI, Neeraj Arora, ” Arora, Coke, Tim DeStefano, ” DeStefano
Organizations:
Forbes, Disney, Cola Company, University of Wisconsin, Georgetown University McDonough School of Business, NBC News
Locations:
Madison