(And in doing so, gave rise to a generation of hilarious “That’s why, for this pride month, I’ve partnered with” memes. But more damaging than the cringe of a tone-deaf tweet about diversity is when companies give up on the performance altogether. This week, Molson Coors, a longtime sponsor of Pride events and partner to LGBTQ+ nonprofits, joined the list. A Molson Coors representative declined to comment beyond the memo. Coors Light may have looked at its rival getting pummeled by right-wing pundits and feared being the next target.

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Persons: CNN Business ’, Kendell Jenner, I’ve, John Deere, Davidson, Molson Coors, Coors, Robby Starbuck, ”, Nathaniel Meyesohn, Starbuck, George Floyd, Bud Light, Cait Lamberton, “, you’ve, pummeled, they’re, Tom Sebok, Molson, Sebok Organizations: CNN Business, New York CNN, Pepsi, Harley, Tractor Supply, Molson Coors, Molson, Human Rights, Coors, DEI, University of Pennsylvania’s Wharton School of Business, The New England Consulting Locations: New York, America, United States