New York CNN —Kraft’s new Mac & Cheese is ditching the cheese and going vegan.
“Curiosity is a major factor in trying plant-based foods and beverages,” Sherry Frey, vice president of Total Wellness at NIQ, told CNN.
The vegan cheese sauce is made with fava bean protein and coconut oil powder, creating a sauce that has a “similar taste, look and feel to dairy-based mac and cheese,” the company told CNN.
Goodles, for example, is a Gal Gadot-backed startup that sells boxed pasta with more protein and fiber at a higher price that also has a plant-based mac and cheese in its portfolio.
In particular, the Kraft brand recently rolled out a makeover of its Kraft Singles cheeses that emphasizes the cheese doesn’t have artificial flavors, colors or preservatives.
Persons:
New York CNN —, “ Kraft, Kraft, ” Sherry Frey, “, NIQ, ” Frey, Annie’s
Organizations:
New, New York CNN, NotCo, Kraft, CNN, ”, Kraft Mac, Kraft Heinz Company
Locations:
New York, ”