Apple's mixed-reality headset is finally here, but it isn't talking about the metaverse.
Apple may see the term metaverse, pushed by Mark Zuckerberg, as confusing and alienating.
Apple mixed-reality headset, called Vision Pro, is finally here but for anyone watching the grand unveiling in Cupertino something was conspicuously missing: The metaverse didn't get a single mention.
At no point did the Apple CEO use the term metaverse.
"In the same way Mac introduced us to personal computing, and iPhone introduced us to mobile computing, Apple Vision Pro will introduce us to spatial computing," he said.
Persons:
Apple's, Tim Cook, Mark Zuckerberg, Mac, Zuckerberg's, Neal Stephenson, Satya Nadella, Gene Munster, That's chunky —
Organizations:
Morning, Vision, Apple Vision, Apple, Facebook, Meta, Labs, Zuckerberg, Microsoft, Google, Apple Watch, Deepwater Asset Management
Locations:
Cupertino