Ahead of their big day, Ambani and Merchant threw a lavish three-day pre-nuptial bash in March.
"The three biggest moments, culturally, for India are Bollywood, cricket and weddings," Mehak Sagar, co-founder of WedMeGood, told CNBC Make It.
The Indian wedding industry is estimated to have brought in about 4.74 trillion rupees (about $56 billion) during the 2023 wedding season, thus making it a "trillion-dollar enterprise," according to the 2024 Wedding Industry Report by WedMeGood, a wedding planner platform.
"Given that it is the fourth largest industry in India — the Indian wedding industry touches maybe 16 to 20 [other] industries," Sagar said.
Lavish Indian weddings are no stranger to Tina Tharwani.
Persons:
Anant Ambani, Mukesh Ambani, Radhika Merchant, Ambani, Merchant, Bill Gates, Rihanna, Ivanka Trump, Mehak Sagar, WedMeGood, Sagar, Tina Tharwani, Nick Jonas, Priyanka Chopra, Anushka Sharma, Virat, Shaadi
Organizations:
Microsoft, CNBC, Shaadi
Locations:
India, Silicon Valley, Mumbai