Rivian electric pickup trucks sit in a parking lot at a Rivian service center on May 09, 2022 in South San Francisco, California.
Rivian on Monday started leasing select models of its all-electric R1T pickup truck, a move to expand sales and customer base beyond early adopters of electric vehicles.
The company said the program is available to customers in select states such as California, New York, Florida and Texas – already popular markets for EVs.
Leasing has become a popular way for customers to try out an electric vehicle without any long-term commitment.
"Today, Rivian launched a new way for customers to get behind the wheel of a Rivian with the introduction of leasing," the company said in an emailed statement.
Persons:
Rivian
Organizations:
EVs, Leasing
Locations:
South San Francisco , California, California , New York , Florida, Texas, North America