If Tony's Chocolonely founder Teun van de Keuken had his way, he would've ended up behind bars long before he created his popular chocolate company. Fueling slavery by knowingly purchasing a chocolate bar made with illegal child labor. Nearly 20 years later Tony's Chocolonely is not only one of the most popular chocolate brands in van de Keuken's native Netherlands, it is known around the world. "[We've shown] you can be a successful chocolate company doing it the right way, in an ethical way." For the full story of how Tony's Chocolonely went from a stunt to a global brand, check out CNBC Make It's video.

---

Persons: Tony's, Teun van de Keuken, would've, van de Keuken, We've, Douglas Lamont, Tony's Chocolonely Organizations: Target, Walmart, CNBC Locations: Dutch, van de, Netherlands