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The US Open is having a moment
  + stars: | 2024-09-07 | by ( Samantha Grindell | ) www.businessinsider.com   time to read: +7 min
With nearly one million people attending the tournament in 2023, the US Open has long been popular. AdvertisementThe US Open is New York's event of the seasonThe US Open has been a celebrity hot spot for years. Chris Ivery, Tony Goldwyn, Bellamy Young, and Shonda Rhimes attend the US Open in August 2024. "The culmination of having beloved brands like Aperol at an iconic event like the US Open makes the experience a 'can't miss' event for the summer season, and it only gets more exciting every year we are there," Sengara added. Tennis is having a momentThough the US Open feels like a new level of cool for tennis, the sport has been gaining cultural capital for some time now.
Persons: , influencers, Tony Goldwyn —, Ellen Pompeo, Shonda Rhimes, Chris Ivery, Tony Goldwyn, Bellamy Young, Vera Wang, Anna Wintour, Serena Williams, Alicia Keys, Calum Beedling, Beedling, Williams, Nick Mautone, Mautone, Chandon, Phoebe Dynevor, Cameron Fuller, David Kenas, Carmelo Anthony, Jessica Biel, Enzo Gouedar, Gouedar, Questlove, Sophie Fritz, Aperol, Andrea Sengara, Campari, Sengara, Ariana Grande, Dalton Gomez, There's, Naomi Osaka, Yoon Ahn, TIMOTHY A, CLARY Organizations: Service, Gotham, Brands, US, Tiffany, Wimbledon, Nike, New York Times Locations: New York, Queens , New York, Chambord, Moët's
Business Insider asked stylists and designers to share what's going out of style this summer. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementAs gas prices unexpectedly dip and grocery stores finally start lowering prices, there's a little more wiggle room in the summer budget to refresh your wardrobe. To help get you started, Business Insider asked stylists and designers which items you should get rid of right now.
Persons: Tenniscore, Organizations: Service, Business
Elsa/Getty Images“We say no a lot,” admits Evan Zeder, director of global sports marketing for New Balance’s tennis and baseball units. Lacoste, the French luxury brand, was born with tennis in mind since its start in 1933. Lacoste’s polo shirts have become a major part of the “tennis aesthetic,” or the luxury athleticism #tenniscore trending on social media. Alcohol brands trying to crack the US market see the growing popularity of tennis as an opportunity to introduce themselves to drinkers. Dobel became the US Open’s official tequila sponsor last year, bringing alongs its Ace Paloma cocktail that it sells at other tennis tournaments it sponsors.
Persons: New York CNN — It’s, , Louis Vuitton, Loewe, Serena Williams, they’re, Bob Lynch, ” Lynch, Roger Federer, Anne Hathaway, Roland Garros, Rafael Nadal, Christophe Petit Tesson, Novak Djokovic, Williams, Naomi Osaka, Carlos Alcaraz, Iga Świątek, Coco Gauff, , outfitter, Gauff, she’s, Aryna, Elsa, Evan Zeder, Tommy Paul, it’s “, Lacoste, René Lacoste, “ Lacoste, Catherine Spindler, Djokovic, Daniil Medvedev, ” Novak Djokovic, Mike Stobe, ” Zendaya, ” Spindler, Maestro Dobel, Dobel, Paloma, Lander Otegui, Otegui, ” Otegui, Charlize Theron, Arthur Ashe, Katie Holmes, “ It’s, it’s Organizations: New, New York CNN, luxe, Vogue, ESPN, ABC, Tennis, United States Tennis Association, Brands, MLB, MLS, NBA, Tennis Channel, Netflix, CNN, YouTube, That’s, Wimbledon, Microsoft, Nike, Adidas, Lacoste, Australian, US, USTA Locations: New York, , Swiss, Paris, Poland, Australia, London, Chambord, Mexico, Miami, Indian Wells, Cincinnati
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