The University of Tennessee is raising its season ticket prices by 10% across all its sports to prepare for athletes to start to get a cut of the school's sports revenue, according to an email sent to football season ticket holders on Tuesday. Tennessee is calling its hike a "talent fee," and said it "will help fund the proposed revenue share for our student-athletes," according to the email. Athletic departments have been gearing up for revenue sharing after a proposed settlement involving three cases the NCAA is named in. "As the collegiate model changes, we have to remain flexible," Tennessee Athletic Director Danny White said in a video included in the email. Star athletes have been able to sign big endorsement deals, but universities have not started direct revenue sharing, which would benefit more student-athletes.

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Persons: Nico Iamaleava, Danny White Organizations: Tennessee Volunteers, Duke's Mayo, NC State Wolfpack, Bank of America, The University of Tennessee, Athletic, NCAA, Power, Tennessee Athletic, College, Star Locations: Charlotte , North Carolina, . Tennessee, Tennessee, Sportico's