Read previewWe know several things to be true about Temu, the Chinese-owned e-commerce app:This story is available exclusively to Business Insider subscribers.
So we know that older shoppers love Temu, and they love the fun, whimsical, and cheap household items it sells — wall art, shower curtains, kitchen items, etc.
AdvertisementOne Gen X Temu shopper told me he likes Temu because it reminds him of the stuff he's seen on late-night infomercials.
Here's the flip side of this: The children, often Gen Z young adults, of those Gen X or boomer shoppers, are making fun of them for being "Temu victims."
I say: Let the moms (and dads and grandparents) enjoy their Temu.
—, X, boomer, Steffi Cao, Stanley