NBCUniversal's sports portfolio has been driving growth at its streaming service Peacock, and the company has no plans to let up, with other sports rights deals top of mind. Sports are a double-edged sword for media companies contending with relentless cord cutting and trying to make their streaming services profitable. At the same time, sports are serving as a propeller of growth for streaming, especially for fledgling services such as Peacock and Paramount Global's Paramount+. NBCUniversal's parent company, Comcast , on Thursday touted that Peacock nearly doubled its customer count year over year to 24 million. According to Cavanagh, simultaneous streaming has given the company and its sports assets "tremendous reach," and all at a lower cost to the consumer.

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Persons: Travis Kelce, Raymond James Stadium, Peacock, Mike Cavanagh, Cavanagh, it's Organizations: Kansas City Chiefs, Tampa Bay Buccaneers, Paramount, Comcast, Sports, NFL, Nascar, Premier League, Telemundo —, Paris Olympics, Sunday, Football, Premier League soccer