Netflix has done a lot of things it's said it wouldn't, from becoming an ad-supported streaming platform to including live sports in its programming.
When asked why the company has repeatedly gone back on its word at the Fast Company Innovation Festival 2024 on Wednesday, Netflix co-CEO Ted Sarandos explained that, at the time, those declarations probably felt accurate.
"'Never' is a focusing word," said Sarandos, who's held his co-CEO role since 2020.
This month, Netflix — which has a market capitalization of $303.04 billion, as of Thursday afternoon — announced that it'll begin live streaming NFL games on Christmas Day.
For Sarandos, declaring that the company would "never" go down certain paths was, at least partially, about productivity.
Persons:
it's, Ted Sarandos, who's, Sarandos, —, it'll, Reed Hastings
Organizations:
Netflix, Fast