AdvertisementTrump's second term may not bode well for Chinese fast-fashion brands in the US.
Gen Z-favorite brands like Shein and Temu will likely be hit hard by such tariffs.
Donald Trump's victory in the presidential election could spell trouble for Chinese fast-fashion brands, particularly Gen Z-favorite budget brands like Shein and Temu.
While campaigning this year, Trump said he would impose tariffs of 60% or higher taxes on Chinese products.
AdvertisementAnd while Shein has become synonymous with fast fashion produced in China, it's facing rising competition from Temu.
Persons:
bode, Gen, Temu, Donald Trump's, Trump, Liu Pengyu, PDD, David Jacks, Jacks, Lei Chen, PDD's, Jeffrey Towson, Emily Pfeiffer, Forrester, Pfeiffer, Jacob Cooke, Vox, Shein, Biden
Organizations:
National Retail Federation, Singapore's Yale, NUS College, TechMoat Consulting, Towson, Amazon, Bloomberg
Locations:
China, Bangladesh, Morocco, Temu