AdvertisementAmong all respondents, millennials and Gen-Z users aged 18 to 26 were the biggest buyers on TikTok Shop when compared to younger Gen Zers and Gen Xers.
Most baby boomers surveyed said they'd made no purchases on TikTok Shop.
TikTok is doing a good job of hanging onto customersShoppers often make a purchase on TikTok Shop in response to a particularly compelling piece of content on their feed.
Earnest Analytics, which tracks credit and debit card transactions, found similarly strong retention numbers for TikTok Shop in a report released earlier this year.
Earnest found that around 27% of TikTok Shop customers came back to make another purchase within five months of their first buy.
Persons:
—, Instagram, they'd, millennials, Gen Zers, Xers, Gen, Claire Tassin, TikTok, Earnest, Will, Tassin
Organizations:
Service, YouTube, Facebook, Business, Shoppers, TikTok, Shop, Meta