On a warm Friday at noon, the Upper West Side, Manhattan, location of Janie's Life-Changing Baked Goods sees a steady stream of customers. Tucked below street level, the bakery's small but inviting, greeting patrons with the rich smell of butter and a colorful display of some of its signature cookies: triple berry pie crust cookie, chocolate pie crust cookie, pecan pie crust cookie, apple pie crust cookie … In the back, CEO and founder Janie Deegan is running around and putting the final touches on some other pie crust cookies. The pie crust cookie is 'my honor roll student'Even as she sold favorites like fancy cakes, Deegan experimented. She brought her pie crust cookie. CNBC Make It"I took cakes off the menu and really just concentrated on pie crust cookies and our other cookies," she says.

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