And Urban Decay was the first brand to have all recycled paper cartons," she told BI. "So it's not like Caliray's wellness and sustainability is a 180 departure from Urban Decay. Wende Zomnir at an Urban Decay party in 2018. Wende Zomnir CalirayStarting fresh with CalirayConceptualizing a new makeup brand with a California aesthetic was a no-brainer for Zomnir. While on the road promoting Urban Decay, she noticed that people asked her the same questions: What's California like?

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Persons: I'm, Zomnir, she's, Calvin Klein, Elizabeth Arden skincare, Leo Burnett, Sandy Lerner, Lerner, she'd, Wende, Han Myung, Carol Hamilton, Tara Simon, Caliray's mascara, Caliray, There's, She's Organizations: Business, Leo, Leo Burnett Worldwide, Cisco Systems, Beauty Independent, Urban, Fast Company, BI Locations: New Jersey, she's, Newport Beach , California, It's, Texas, California, Sandy, L'Oréal, Sephora