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Zoe Sugg - 2 — - 1 MatPat - 1 YouTubers - 1 Jenna Marbles - 1 Tyler Oakley - 1 Tanya Burr — - 1 Lilly Singh - 1
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☆ The great YouTube exodus is coming — leaving AI junk and MrBeast to reign supreme
  + stars: | 2024-03-12 | by ( Lindsay Dodgson | ) www.businessinsider.com   time to read: +12 min
Read previewWhen MatPat announced he would leave behind his renowned YouTube channel The Game Theorists this year, he also had a prediction: 2024 will be the year we see a mass exodus from the platform. Speaking with the Guardian, he said he'd seen many of his peers reducing how much time they were dedicating to YouTube. AdvertisementJenna Marbles said goodbye to her YouTube channel back in 2020 after criticism over her old content. Hannah Witton / YouTubeScaling up in an AI worldWitton said she's always been aware of the "growth trap" creators can fall into. "I've seen cheap five-second videos of just an AI voice reading a summary of a movie," Tran said.
Persons: —, MatPat, YouTubers, Jenna Marbles, Tyler Oakley, Tanya Burr —, Zoe Sugg, Lilly Singh, Dave Kotinsky, Matthew Patrick, Patrick, Stephanie, Tom Scott, he'd, Zoe Glatt, Glatt, YouTube's, Ollie, He's, Hannah Witton, it's, you've, Witton, she's, we've, Christine Tran, Tran, Emma Chamberlain, Jacopo Raule, That's, It's Organizations: Service, YouTube, Business, Media, Guardian, University of Toronto Locations: Suez, Witton
☆ The pioneering influencer firm Gleam Futures is shutting down its talent-management arm
  + stars: | 2024-01-19 | by ( Marta Biino | Lara O'Reilly | ) www.businessinsider.com   time to read: +2 min
It's the end of an era: the pioneering influencer agency Gleam Futures has sunset its talent-management arm, the company confirmed to Business Insider. Ad giant Dentsu Aegis acquired a majority stake in Gleam in 2017 and took over as sole owner in 2020. On the talent side, Gleam Futures had been undergoing changes for some time. In 2023, Gleam Futures managers slowly began an exodus toward other UK talent firms, including InterTalent, Insanity, and HLD, bringing their talent with them. The company's website went from showing a roster of over 60 talent in 2022 to just 20 in late 2023.
Persons: Gleam, Dom Smales, Zoe Sugg, Tanya Burr, Melanie Kentish, Gleam's, Julie Chadwick Organizations: Gleam, Business, Gleam Futures, Studios, Dentsu Locations: Gleam
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