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☆ Influencers are playing a big role in the 2024 election. There’s no way to tell who’s getting paid for their endorsements
▼ + stars: | 2024-10-29 | by ( Clare Duffy | Brian Fung | ) edition.cnn.com time to read: +12 min

Angelo was paid by a Democratic political action committee for the post, a fact that’s clearly noted in the caption. Campaigning moves to social mediaIn 2024, political content posted by social media creators has become just as important as traditional celebrity endorsements — if not more. Together, the two organizations paid 15 social media creators to produce content encouraging Latinos to vote. Election advertisements are overseen by a different agency, the Federal Elections Commission, which lacks a similar disclosure rule for individuals who are paid to make endorsements on social media. Meta, the parent company of Facebook and Instagram, has since 2020 allowed paid political content from influencers, so long as the organization paying for it is registered in its ad library.

Persons: ” influencer Mikey Angelo, who’s, Angelo, they’ve, ’, they’re, “, ”, Krysten Stein, Jake Paul, Donald Trump, Trump, ” Paul, Tim Walz, Matt Nelson, Walz, Nelson, Paul, Kamala Harris ’, Harris, “ It’s, Danielle Butterfield, Butterfield, ” Butterfield, Influencers, Trump’s, Axios, Jack Posobiec, Riley Gaines, Tana Mongeau, Mongeau, she’d, ” Mongeau, they’d, Mitchell Katz, Ellen Weintraub, Shana Broussard, George W, Bush, aren’t, TikTok, Somos, Ari Cohn, ” Cohn, Robert Weissman, ” Weissman, Cate Domino, Domino Organizations: New, New York CNN, Democratic, influencers, Commission, Pew Research Center, University of Cincinnati Blue Ash College, YouTube, Convention, USA, Somos, CNN, NCAA, Democratic National Committee, Republican National Committee, Federal Trade Commission, Federal Elections Commission, FEC, Facebook, Public Citizen Locations: New York, Trump

☆ Influencers are shepherding their online followers to IRL events as they look to build communities and make money
▼ + stars: | 2024-09-25 | by ( Amanda Perelli | Sydney Bradley | ) www.businessinsider.com time to read: +9 min

Vox Media has also doubled down on investing in podcasting and is helping its podcast creators expand into live events. Jackie Cinguina, chief marketing officer, and Lillian Xu, executive director, spoke with BI about the company's offerings for podcast creators. Vox Media leans on specific marketing, like placing podcast talent into larger in-person events to perform, like South by Southwest. "From an audience standpoint, we thought it was really important," Xu said about bringing back live events. You see them react to the audience and feed off of them when they are in front of a live audience."

Persons: —, Cary, Michael Huang, Cary Huang, Huang, Tana Mongeau, Brooke Schofield, Jake Shane, Ethan, Hila Klein, Mongeau, Schofield, Hugo Amsellem, it's, Jenna Bandy, Bree Green, Carson Roney, Alex Sheinman, Claire Parker, Ashley Hamilton, Parker, Hamilton, cohost Claire, Dan Howell, Phil Lester, Howell, Lester, Ariana Nathani, Jackie Cinguina, Lillian Xu, Cinguina, Vox, Xu, they're, Delia Cai, Hunter Harris, Emilia Petrarca, Sophia Efthimiatou, Efthimiatou Organizations: Service, Saban Media Center, Disney, Nickelodeon, YouTube, Business, Dolby Theatre, Snapback Agency, Snapback, of, Creators, Netflix, Vox, Vox Media, BI, Southwest, IRL Locations: Hollywood, LA, America, of America, York, Hamilton, South

But it’s something politicians have struggled with achieving on their own — particularly amid an election cycle in which many young voters find themselves jaded with politics as a whole. Overall, young voters are not very optimistic right now, according to NBC News’ Stay Tuned Gen Z poll of over 2,600 voters under 30 in September. Still, Piker’s success as a streamer has been admired by fellow political creators, especially those who are chasing similar progressive audiences. Hasan Piker answering questions and debriefing on daily politics for his Twitch stream on Aug. 14. In recent years, Piker said he’s noticed the online political landscape change.

Persons: Hasan, Piker, Ilhan, —, you’re, ” Piker, ”, Cenk Uygar, Twitch, Austin MacNamara, “ He’s, he’s, ” Sean Wiggs, Hasan Piker, Brock Stoneham, I’ve, Wiggs, “ Hasan, Joe Biden, “, Andrew Tate, influencers, Donald Trump, YouTuber Logan Paul, Tana Mongeau, Kamala Harris, Harris, Tim Walz, he’s “, ” He’s, Alexandria Ocasio, Ro Khanna, I’m, Chappell Roan Organizations: YouTube, NBC, Pew, Turks, Republican, Democratic, Trump, Democratic Party, Democratic National Convention, DNC, Republican National Convention, Minnesota Gov Locations: Los Angeles, Gaza, Arizona, Chicago, Milwaukee, ”, Alexandria, Cortez

☆ Internet celebrities are facing an era of reckoning — and their fans are tired of forgiving them
▼ + stars: | 2024-08-23 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

An era of cancel culture in the late 2010s saw creators rise and fall, most notably with what was dubbed "Karmageddon." Fans feel dupedOver the past few weeks, some major internet stars have come under fire. "Fans are no longer passive consumers of content; they are active participants in holding creators accountable for their past and present actions," she said. This, she said, reflects "a broader cultural fatigue with the constant churn of content creators who appear authentic only to later reveal problematic pasts." AdvertisementRecovery is a delicate balanceCessie Cerrato, a publicist and influencer marketing strategist who founded Cessie C. Communications, told BI that fans are tired of forgiving their favorite online celebrities.

Persons: —, They're, Cody Ko, Tana Mongeau, Ko, cohost Brooke Schofield, Schofield, Katya Varbanova, MrBeast, Jimmy, Donaldson, Ava Tyson, Kevin Mazur, Varbanova, else's, Alix Earle, Natacha Rousseau, influencers, Rousseau, he's, Cessie, Mikayla Nogueira, mascara, Cerrato, Michael Buckner, Jasmine Bloemhof, Bloemhof Organizations: Service, Business, Communications, Brands, PR Locations: LA

A popular influencer apologized this week for her past racist posts on social media, prompting outrage from some Black creators who say they are tired of white creators constantly having their previous racist behavior unearthed without significant repercussions. Who is changing if this same thing happens like clockwork?” said creator Cameron Kira in a TikTok video, which stitched footage from her own 2023 video in which she addressed a different creator’s racist tweets. Some Black creators also said that they feel white creators who previously posted racist remarks emphasize that they have changed with little evidence to suggest they have. She said it wasn’t until after college that she began to “shift her way of thinking.”In a follow-up video, Schofield said she “missed the mark” in her first attempt and directed her second apology to Black viewers. We get treated like adults.”People online have become desensitized to racism from white creators, according to Barry.

Persons: Brooke Schofield, George Zimmerman’s, Trayvon Martin, Black, I’m, ” Schofield, I’ve, Schofield, Schofield’s, Cameron Kira, Kira —, —, Zari Taylor, ”, ” Taylor, Brooke, they’ll, Taylor, YouTuber Tana Mongeau, it’s, Lie, Mongeau, Kahlen Barry, Vanessa Martinez, George Floyd, Derek Chauvin ., Barry, “, she’s “, i’ve, would’ve, Martin, ” Barry Organizations: New York University, NYU, Martin Foundation, ” Locations: Minneapolis, Mongeau

☆ 'Hawk Tuah Girl' has our attention. Next, she would like our money.
▼ + stars: | 2024-07-03 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +6 min

Read previewThe "Hawk Tuah Girl," Hailey Welch, has quit her day job in a Tennessee spring factory and announced plans to ride out her viral fame. But what does cashing in on viral fame look like in 2024, and how is that different from the other kinds of Viral Humans who have come before? "Hawk Tuah Girl" may discover that viral fame alone is not an instant windfall — capitalizing on social media popularity requires hard work. Accidental memedom is very different from social media stars who can make their (sometimes lucrative) living by grinding out content for years and studying platform mechanics. Jake Paul raps, "It's every day, bro," when it comes to managing his viral fame.

Persons: —, Hailey Welch, Welch, hasn't, Jonnie Forster, Forster, You've, Jake Paul doesn't, Jake Paul, Cooper Neill, Antoine Dodson, Sweet Brown, Dodson, Daniel, Alex, Lars Niki, Brian, Max Read, Ellen DeGeneres, Alex Cooper, Tana Mongeau, Bobbi Althoff, Brianna LaPaglia, Welch's, LaPaglia, Dave Portnoy, Zach Bryan, She'd, what's Welch, — I'm Organizations: Service, Business, Penthouse, Target, People Magazine, UPS, Josh, Barstool Sports Locations: Tennessee, fratty, Miami

☆ Meet WiFi Money: Wealthy Finance Influencers Who Infuriated Investors
▼ + stars: | 2024-05-19 | by ( Rob Price | ) www.businessinsider.com time to read: +26 min

The Texas couple were staring down more than $100,000 in debt, much of which they had poured into WiFi Money. Those who give their money to WiFi Money are often encouraged to sign up other people in return for a cut of their profits — and perhaps, one day, a chance to become part of the WiFi Money crew. As the money poured in, WiFi Money gained a patina of mainstream credibility. AdvertisementThrough WiFi Money, Moeller and Frederick had created a virtuous cycle of money and influence. The same month investors took WiFi Money to court over the stores, DBC announced it was closing down.

Persons: Alex Moeller, influencer, Jasmine Sadry, Joey Martin, Martin, Moeller, Chris Frederick, Casa Moeller Martinez, MentorCI, Kim Kardashians, Gary Vee, Uber, Etsy, Farnaz Ghaedipour, Frederick, Jay Gatsby, Scott Fitzgerald's, Brandon Celi, There's, Billy, Chris Casey, There's Todd Cahill, Liz Friesen, Tana Mongeau, Kardashian, —, James Ragano, BI Moeller, wouldn't, Kyle McDougal, Sadry, Kyncey, McDougal, hustlers, Kevin O'Leary, Jordan Belfort, Ronaldinho, Glenn Beck, I've, he'd, Daemon, I'm, they'd, It's, Chris Costello, Francis, Ashley, Costello, Gatsby, Casey, Avery Williamson, Victor Bermudez, DBC, They're, Instagram, Rolex Submariner Organizations: WiFi, Lamborghini, McLaren, Fox News, YouTube, Invest, Stanford University, PBS, BI, Social, Yahoo Finance, Business, Times, Piccadilly Circus, Fort, DMs, Kyncey Investments, Amazon, Kyncey, Investors, CNN, Fox Business, Big Tech, Florida Tropics Soccer Club, Royce, WiFi Money, Federal Trade Commission, WifiMoney, IRS, NFL, Dallas, Rolex Locations: Instagram, Mexico, Texas, Dallas, Quito, Ecuador, @amoeller, Florida, pecs, Maryland, Europe, Illinois, Mita, Burj, Fort Worth, dropshipping, Brazilian, New York City, ensconced, Minnesota, Los Angeles, Munich

☆ Top tech and business trends face off in our March Madness bracket
▼ + stars: | 2024-03-29 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. In today's big story, we're looking at results from our business, tech, and innovation bracket and voting on the semifinal matchups . In case you missed it, we created a bracket with eight of the biggest topics in business, tech, and innovation . But social media has been around so long, it's truly embedded in our DNA. Former employees are suing the social media agency that manages OnlyFans accounts for top influencers like Tana Mongeau and Abby Rao.

Persons: —, it's, Chelsea Jia Feng, Let's, BlackRock's Larry Fink, Joe Biden, Donald Trump, We've, Ray Dalio, Xi Jinping, LEI, Julio Cortez, Marissa Mayer's, Sam Bankman, Fried, Lewis Kaplan, Tana Mongeau, Abby Rao, Cowboy Carter, Dan DeFrancesco, Grace Lett, Lisa Ryan Organizations: Service, Business, Boomers, Getty, Bridgewater Associates, Walmart, BI, Amazon, ChatGPT, Yahoo, didn't Locations: China, Bankman, New York, Chicago

Nine former staffers are suing the social-media management company Unruly Agency. The lawsuits contain allegations of wrongful termination and unjust imprisonment. Unruly's lawyer said the claims "have been meticulously reviewed and found to be without merit." AdvertisementA company that manages OnlyFans accounts for top influencers, including Tana Mongeau and Abby Rao, has been hit with nine lawsuits from former staffers this year. The lawsuits against Unruly Agency include allegations of wrongful termination, retaliation, and unjust imprisonment.

Persons: —, Tana Mongeau, Abby Rao Organizations: Service, Business

☆ Brooke Schofield's star is rising with the 'Cancelled' podcast — and it's teaching her to deal with hate and scrutiny
▼ + stars: | 2024-03-20 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Brooke Schofield and Tana Mongeau on their "Cancelled" tour. But Schofield's confidence grew once her podcast with Mongeau, "Cancelled," launched in July 2021 and showcased her comic timing, fashion sense, and life stories. Schofield and Mongeau are also now taking their show on a US tour, which ends on June 2 in Oakland, California. "She's gotten hate for so many things and she's just really good at not taking it in," Schofield said.

Persons: —, Brooke Schofield, Hannah Montana, Tana Mongeau, Schofield, Mongeau, YouTubers Trisha Paytas, Jeff Wittek, Brooke Schofield Schofield, she's, Reddit, VidCon, She's, we've, Matt, I've Organizations: Service, Arizona, Business, YouTube, BI, Netflix Locations: LA, Oakland , California, San Antonio

☆ Like it or not, influencers are probably here to stay on the red carpet
▼ + stars: | 2024-02-21 | by ( Palmer Haasch | ) www.businessinsider.com time to read: +4 min

But the truth is, Hollywood loves influencers — and they're probably here to stay. AdvertisementAt the People's Choice Awards on Sunday, Billie Eilish inadvertently brought discourse about influencers at awards shows and on red carpets to a boiling point. Outrage — or minimally, discomfort — with influencers and TikTokers on red carpets and awards shows isn't new. But now, influencers have become even more entrenched in the celebrity world, cropping up frequently as guests, presenters, and content creators at awards shows and premiere events. If it didn't, awards shows wouldn't be inviting them.

Persons: Billie Eilish, influencers —, they're, —, Kylie Minogue, Bryce Hall, James Charles, Tana Mongeau, Harry Daniels, Billie Eilish stan, Eilish, Daniels, harry daniels @harry.daniels, ruth i s,, ike Organizations: Service

☆ Creator merch startup Fanjoy has filed for bankruptcy
▼ + stars: | 2023-08-16 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Creator merch startup Fanjoy has filed for Chapter 11 bankruptcy, a court filing showed. Creator merch startup Fanjoy filed for Chapter 11 bankruptcy this month, according to a court filing viewed by Insider. Then around 2017, Fanjoy pivoted its business model to selling merch for YouTube creators and other internet stars . Fanjoy isn't the first creator-focused merch company to face challenges in recent months. Creators told Insider at the time that Spring had struggled with its business, including with shipping delays and late payments.

Persons: Fanjoy, Elyse Myers, Kian, Myers, We've, Chris Vaccarino, Vaccarino, Jake Paul, David Dobrik, Tana Mongeau, Addison Rae Organizations: JC, YouTube, Spring

☆ This Gen Z founder made an OnlyFans rival that has no nudity and sold it for $65 million
▼ + stars: | 2023-05-29 | by ( Pete Syme | ) www.businessinsider.com time to read: +9 min

He said it sold for $65 million after sites including TikTok "failed" to help creators make money. The 22-year-old certainly doesn't need to live with his folks: He became a millionaire last year after his company, Fanfix, sold for $65 million, according to Crunchbase. It's a model broadly similar to OnlyFans, but with a major difference: it doesn't allow nudity. When SuperOrdinary bought Fanfix, Insider's Geoff Weiss reported that there were plans for product collaborations with the platform's creators. And they took advantage of the creators, and so a massive gap opened up for platforms like Patreon, platforms like us."

“I was just so thirsty to get a BBL,” Velasco said. 7Q Spa also has positive reviews on Yelp and Google, where it averages a 4.5 star rating. The front door of 7Q Spa is side-by-side with Vitality Medical Center, which, according to California business registration documents, has the same CEO as 7Q Spa. After the surgery, Velasco said she felt great and, at first, she couldn’t feel her stitches at all. The California Medical Board revoked her license as part of the settlement, but stayed the revocation and granted her a 35-month probation.

☆ Inside a secretive management firm for OnlyFans stars, where former staffers say they catfished fans to dupe them into paying to sext: ‘You're basically a professional scammer’
▼ + stars: | 2021-12-16 | by ( Amanda Perelli | Kat Tenbarge | ) www.businessinsider.com time to read: +20 min

Even for account managers like Emma, the money could be "life-changing," she said, adding that she sometimes earned more than $10,000 a month off just 2% commission. Many OnlyFans models (including Unruly clients) offer a free feed of photos. They can add a larger "tip" to be added to an influencer's VIP area to get unlimited chatting (often between $100 and $200 for Unruly models). For instance, it's free to subscribe to Rao's OnlyFans account, but she charges between $5 and $99 for fans to "unlock posts." At the time, Gathrite was dating Jessica Sunok, a model who started an OnlyFans account in May 2019, and who he began to manage.

☆ YouTuber Anna Campbell sells a lifestyle of sex, drugs, and drama. Her exes say she's a danger to teens.
▼ + stars: | 2021-08-10 | by ( Kat Tenbarge | Charlotte Colombo | ) www.businessinsider.com time to read: +23 min

In her YouTube videos, Campbell says the money goes toward drugs and gifts for one girlfriend after another. Campbell acknowledged in a YouTube video that she had sex with Pendergraff while Pendergraff was "black out" drunk. Kaylee Jade said Campbell abused her repeatedly throughout their relationshipDuring her on again, off again relationship with Pendergraff, Campbell started to date Kaylee Jade, too. According to Jade, Campbell DM'd her on Twitter in 2019 when she was 18 and experiencing homelessness. In a since deleted YouTube video, Campbell said she got "physical" with Jade, including throwing her to the ground.

☆ YouTuber Tana Mongeau's new manager discusses his plan to take her from internet star to mainstream celebrity, among clients like Scott Disick and Ray J
▼ + stars: | 2021-07-26 | by ( Kat Tenbarge | ) www.businessinsider.com time to read: +5 min

After parting ways with her longtime manager, YouTuber Tana Mongeau signed with David Weintraub. Tana Mongeau's new manager is ready to make millions. "Tana is still a 23-year-old young lady but she is extremely savvy," Weintraub told Insider. Tana Mongeau is "Cancelled" on her new podcast produced by David Weintraub Entertainment and the Paragon Collective. According to Weintraub, Mongeau was in a "dark place" before they met, in large part because of what Weintraub described as exploitative management.

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