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Three Killed in Helicopter Skiing Crash in British Columbia
  + stars: | 2024-01-23 | by ( Jan. | At A.M. | ) www.usnews.com   time to read: +1 min
(Reuters) - At least three people were killed on Monday in the crash of a helicopter carrying a group of recreational skiers on an outing in British Columbia, the tour operator said in a statement. The chopper went down near Terrace, a town of about 12,000 residents in the Skeena region of west-central British Columbia about 70 miles (112 km) east of the Alaska border, according to Northern Escape Heli-Skiing. The British Columbia Emergency Health Services reported separately that four people injured in the crash and treated by paramedics at the scene were taken to Mills Memorial Hospital in Terrace in critical condition. It was left unclear whether any of those initially hospitalized were among the victims later listed as deceased by the tour operator, whose website promotes trips featuring "big mountain, backcountry skiing at its finest." There was no official word on the cause or circumstances surrounding the crash, which occurred at about 4 p.m. local time.
Persons: Tamara Little, Steve Gorman, Michael Perry Organizations: Reuters, British Columbia Emergency Health Services, Mills Memorial Hospital Locations: British Columbia, Terrace, Skeena, Alaska, British, Mills, Los Angeles
Tumblr Shoots for a Comeback With Users and Advertisers
  + stars: | 2022-12-09 | by ( Katie Deighton | ) www.wsj.com   time to read: +7 min
Wireless company Verizon Communications Inc., which bought Yahoo in 2017, saw Tumblr users nosedive when it banned adult content, including nudity, in 2018. Tumblr users in the past month have depicted anthropomorphized versions of the Tumblr and Twitter logos, for example, having a quasiromantic relationship. And in April, it introduced Tumblr Blaze, which offers users, including brand accounts, wider exposure for their posts. Advertisers that create custom campaigns using the parlance popular among Tumblr users to appeal to particular communities usually see the best engagement, according to Tumblr’s chief marketing officer, Matthew Ryan. Some of the most active advertisers on Tumblr are movie and television studios that create Tumblr campaigns for die-hard fans of genres or series, Mr. Ryan said.
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