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South Africa will be Amazon's 21st country with a local domain name-based website, challenging a slew of online retailers dominated mainly by Naspers' (NPNJn.J) Takealot.com. "The launch of Amazon.co.za in 2024 will provide independent sellers throughout the country an opportunity to rapidly launch, grow, and scale their businesses," Amazon said in a statement. The launch of its service comes at a time when South Africa has seen a sharp rise in online shopping after the pandemic created an opportunity for e-commerce to finally take hold, with retailers doubling down on investments in response. "I don't think their takeover of South Africa retail is a slam dunk," said Sasfin Wealth senior equity analyst Alec Abraham. While Amazon is expected to intensify competition with local online and traditional retailers, "the reality is that the consumer pie in South Africa is not growing," he said.
Persons: Naspers, Pascal, Alec Abraham, Mamongae Mahlare, Nqobile, Promit Mukherjee, Mark Potter Organizations: REUTERS, Sasfin Wealth, Amazon, Takealot, Reuters, Thomson Locations: Africa, JOHANNESBURG, South Africa, Egypt
JOHANNESBURG, Nov 3 (Reuters) - Takealot group, which includes South Africa's biggest e-commerce retailer Takealot.com, is pushing further into townships and growing its new grocery partnership to defend its market share. Competition is expected to intensify following a report U.S. e-commerce giant Amazon (AMZN.O) will launch locally in the coming year. Mamongae Mahlare, the chief executive officer of Takealot, said the group's delivery network and local appeal would ensure it competed. "Our confidence lies in South Africans, lies in us as a home-grown South African business," she said in an interview with Reuters. Without giving any investment figures, Mahlare said Takealot was investing to increase the penetration and take-up of its businesses, including on-demand food delivery Mr D Food and fashion online retailer Superbalist.
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