The social media platform Twitter rebranded to X, Elon Musk announced last week. It's been a whirlwind week for Twitter, or X — whatever you decide to call it now. But Elon Musk, long obsessed with the idea of a brand named X, trudged on in the face of disapproval from users. He said that the risky move could inject newfound excitement and interest into the social media company. "I would never bet against Elon Musk," Carr said.

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Persons: Elon Musk, it's, It's, Jenn Takahashi, Takahashi, Musk, —, she'll, Mike Carr, Carr, Twitter —, CivicScience, Vanitha, Swaminathan Organizations: Twitter, X, San, Takahashi PR, Bloomberg, New York Times, Elon, Center, Branding, University of Pittsburgh Locations: San Francisco