New York CNN —The fight for the “Taco Tuesday” trademark is getting spicy. Taco John’s, a regional chain, has responded to Taco Bell’s effort to liberate the phrase so that anyone can use it. In a filing Friday, responding to Taco Bell’s petition to “cancel” the trademark, Taco John’s parent company Spicy Seasonings denied there is “anything ‘not cool’ about” obtaining a trademark for the phrase. Gerben expects that Taco John’s and Gregory Hotel will likely conduct their own investigation as to whether or not Taco Bell has been “attempting to assist other restaurants or celebrities to use Taco Tuesday in an attempt to invalidate their trademark rights,” perhaps with a similar customer survey. “This is not going to be something where Taco Bell is going to be able to declare victory anytime soon,” he said.

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Persons: Taco, ”, Taco Bell, Taco John’s, “, infringers, Josh Gerben, Taco Bell “, John’s, Gregory, Gerben Organizations: New, New York CNN, US, Taco John’s, Taco, Taco Bell, infringers, CNN Locations: New York, John’s, Wyoming, New Jersey