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☆ Long-form video on TikTok is surging for media publishers, a new report found. Here are the key takeaways.
  + stars: | 2024-03-07 | by ( Marta Biino | ) www.businessinsider.com   time to read: +3 min
Long-form video is making a comeback on social media. As early as August 2023, creators told Business Insider they were earning tens of thousands of dollars per month from it. The data also said viewership of longer videos had increased nearly 40% over the previous six months. The report defines media and entertainment creators as accounts that are not brands, influencers, or aggregators of content. Tubular LabsYouTube has long been a go-to social platform for media publishers due to its landscape format and easy adaptability from TV.
Persons: It's, TikTok, ReesaTeesa, John Cassillo Organizations: Labs, Business, Beta
☆ How Bravo's 'Vanderpump Rules' and #Scandoval have boosted NBCUniversal's Peacock as streamers increasingly lean into reality TV
  + stars: | 2023-06-11 | by ( Ashley Rodriguez | ) www.businessinsider.com   time to read: +5 min
Peacock seized on the recent runaway success of "Vanderpump Rules" to reach new audiences. It also shows the potential for Peacock's reality-TV shows compared to those on other top streamers. The surge shows how Peacock — whose Instagram bio still reads: "Why are you reading this bio instead of watching Vanderpump Rules rn?" Thanks in part to its Bravo catalog, Peacock is in one of the best positions to capitalize on its unscripted TV pile. Recent Parrot Analytics data first published by TVREV shows Peacock had the second-largest US share of demand for unscripted TV programming during Q1, and ample supply.
Persons: Peacock, Jax Taylor, Brittany Cartwright, Lisa Vanderpump, Ariana Madix, Tom Sandoval, Raquel Leviss, we've, I've, TVREV, HBO Max, Scandoval Organizations: West Hollywood, Housewives, Beverly, Bravo, Housewives of, Warner Bros, Discovery, HBO, Netflix, Hulu Locations: West, Beverly Hills, Jersey
☆ Data shows how Bravo's 'Vanderpump Rules' and #Scandoval have boosted NBCUniversal's Peacock as streamers increasingly lean into reality TV
  + stars: | 2023-06-10 | by ( Ashley Rodriguez | ) www.businessinsider.com   time to read: +4 min
Peacock seized on the recent runaway success of "Vanderpump Rules" to reach new audiences. Data shows how the streamer's marketing and programming efforts to capitalize on the show's high-profile drama have played out. It also shows the potential for Peacock's reality-TV shows compared to those on other top streamers. The surge shows how Peacock — whose Instagram bio still reads: "Why are you reading this bio instead of watching Vanderpump Rules rn?" Recent Parrot Analytics data first published by TVREV shows Peacock had the second-largest US share of demand for unscripted TV programming during Q1, and ample supply.
Persons: Peacock, Jax Taylor, Brittany Cartwright, Lisa Vanderpump, Ariana Madix, Tom Sandoval, Raquel Leviss, we've, I've, TVREV, HBO Max, Scandoval Organizations: West Hollywood, Housewives, Beverly, Bravo, Housewives of, Warner Bros, Discovery, HBO, Netflix, Hulu Locations: West, Beverly Hills, Jersey
☆ How Netflix leaders, including its new co-CEO, are thinking about a fast streaming service that could supercharge its ads business
  + stars: | 2023-02-09 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +5 min
Netflix said it's open to adding a free, ad-supported streaming service. A FAST offering could help Netflix scale its nascent ads business, which has been slow to take off. Could Netflix launch a free, ad-supported service? A FAST channel — free, ad-supported television — is a linear stream, a model media companies are increasingly using to complement traditional TV and paid streaming services. For Netflix, a FAST could be a quick way to scale its ads business.
☆ Netflix is thinking about a free streaming service to boost its ads business, insiders say
  + stars: | 2023-01-24 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +5 min
Netflix said it's open to adding a free, ad-supported streaming service. A FAST offering could help Netflix scale its nascent ads business, which has been slow to take off. Could Netflix launch a free, ad-supported service? A FAST channel — free, ad-supported television — is a linear stream, a model media companies are increasingly using to complement traditional TV and paid streaming services. For Netflix, a FAST could be a quick way to scale its ads business.
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