Read previewA new connected-TV ads business is set to launch on Philips Smart TVs in the coming weeks to rival competing solutions from LG, Vizio, and Samsung, according to multiple people familiar with the matter.
The new offering is from TP Vision, a consumer electronics company that operates the Philips Smart TV brand in Europe and other countries outside the US.
TitanOS will operate as a standalone business unit from TP Vision, a separate person familiar with the matter said.
AdvertisementIn the highly competitive connected-TV ads market, scale will be crucial to the success of Titan Ads.
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Persons:
—, Janko Roettegers, TPV, Ampere, Richard Broughton
Organizations:
Service, Philips Smart, LG, Samsung, Business, TP, Philips Smart TV, Philips TV, TitanOS, TP Vision, Philips, Pocket Media, Titan, Ampere Analysis, Sony, Netflix, YouTube
Locations:
Europe, Americas