Now it's in "live sports entertainment" via a $5 billion pro wrestling deal with TKO.
One big reason the deal could work: Netflix wasn't in the ads business.
That's when a new $5 billion, 10-year deal with TKO Group will kick in and bring Raw, the weekly WWE pro wrestling show currently airing on Comcast's USA network, to Netflix in the US and other countries.
Now it's here, in what appears to be the biggest licensing deal Netflix has ever made.
And this deal is a rights deal, not an outright purchase.
Persons:
—, they'll, Comcast's, . Peacock, Chris Rock, That's, it's
Organizations:
Netflix, Service, WWE, USA, ESPN