Apple CEO Tim Cook holds a new iPhone 15 Pro during the Wonderlust project launch event at the company's headquarters in Cupertino, California, Sept. 12, 2023.
Kuo wrote that Apple's weekly shipments in China have dropped by 30% to 40% from a year earlier in recent weeks, "and this downward trend is expected to continue."
"Apple may have the most significant decline among the major global mobile phone brands in 2024," Kuo wrote.
Samsung has upped shipments of its new Galaxy S24 series this year by 5% to 10% as it sees "higher-than-expected" demand thanks to its AI-powered features, Kuo wrote.
Apple, meanwhile, has lowered its shipment forecast for the iPhone 15 in the first half of 2024, he added.
Persons:
Tim Cook, Ming, Chi Kuo, Kuo, Huawei's, Apple didn't
Organizations:
Apple, International Securities, Samsung
Locations:
Cupertino , California, China