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Global online shopping platform Temu is already climbing the ranks in the U.S. Apple Store. The Temu marketing blitz, which blanketed Facebook and Instagram well before Sunday's Super Bowl, is also familiar to anyone who followed Wish. Qoo10 will now be taking on Temu and Shein, which both originated in China and still have strong ties to the world's second-biggest economy. During and shortly after the Super Bowl, Temu ran a handful of "shop like a billionaire" ads and touted $15 million in giveaways. WATCH: Temu sees fewer new users post Super Bowl
Persons: it's, Singapore's Qoo10, Wish, Peter Szulczewski, Szulczewski, China's ByteDance, Temu, Morgan Stanley Organizations: Apple, Super Bowl, Facebook, Los Angeles Lakers, PDD Holdings, Shein Locations: U.S, San Francisco, China
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