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Top related persons:
System1 - 3 Iain Thomas - 2 Sora - 2 Josh Campo - 2 Razorfish - 2 Matt Rebeiro - 2 Iris - 2 Rebeiro - 2
Top related locs:
MediaRadar Paris
Top related orgs:
Service - 3 Google - 3 Business - 3 Olympics - 2 Sounds - 2 Washington State University - 2 of Hospitality Marketing - 2 Management - 2

Search resuls for: "System1"


3 mentions found


☆ Marketers are living in an AI advertising minefield
  + stars: | 2024-08-12 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com   time to read: +7 min
This issue was on full display at the Olympics, where Google face-planted with an ad for its Gemini AI tool. "There seems to be this fundamental misunderstanding of what we should be using AI for," said Iain Thomas, who cowrote a book on AI, "What Makes Us Human?," and is a founder of Sounds Fun, an agency that helps marketers harness AI. To date, 575 companies have bought ads to market AI products in 2024, up from 186 in all of 2023. "In the same way, I wouldn't trumpet that my new product was designed in Photoshop, so why would I talk about how my product was designed using AI? One of the top-performing US ads of 2023 came from Adobe, which ran a spot featuring a girl using AI to create a birthday card.
Persons: Iain Thomas, Sora, Josh Campo, Razorfish, Matt Rebeiro, Iris, Rebeiro, System1, Dove, Microsoft's, chatbot —, Thomas, JLo Organizations: Service, Olympics, Google, Business, Sounds, Washington State University, of Hospitality Marketing, Management, Yahoo, Publicis Media, YouTube, Enterprises, Adobe, Cadbury Locations: MediaRadar
☆ AI's big marketing problem: People don't want to hear about it
  + stars: | 2024-08-12 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com   time to read: +7 min
Advertisers love talking about AI, but they face a big problem: consumers are suspicious of the tech and don't want to be bombarded with messaging about it. This issue was on full display at the Olympics, where Google face-planted with an ad for its Gemini AI tool. To date, 575 companies have bought ads to market AI products in 2024, up from 186 in all of 2023. "In the same way, I wouldn't trumpet that my new product was designed in Photoshop, so why would I talk about how my product was designed using AI? One of the top-performing US ads of 2023 came from Adobe, which ran a spot featuring a girl using AI to create a birthday card.
Persons: Iain Thomas, Sora, Josh Campo, Razorfish, Matt Rebeiro, Iris, Rebeiro, System1, Dove, Microsoft's, chatbot —, Thomas, JLo Organizations: Service, Olympics, Google, Business, Sounds, Washington State University, of Hospitality Marketing, Management, Yahoo, Publicis Media, YouTube, Enterprises, Adobe, Cadbury Locations: MediaRadar
☆ Google's AI Olympics ad is drawing jeers online but scores surprisingly well among viewers
  + stars: | 2024-07-30 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +6 min
Read previewAn Olympics ad from Google depicting a father using its Gemini AI assistant to help his daughter compose a letter to her favorite athlete has drawn sharp criticism from online commentators. Google's "Dear Sydney" spot first aired on TV during the broadcast of the opening ceremony on July 24 and is also available on YouTube. Related stories"It follows a coherent story, focuses on characters with agency and vitality, and prioritizes people over the product," said Jon Evans, System1 chief customer officer, of Google's ad. Still, several ad experts have said Google's marketing department — which created the ad in-house rather than using an ad agency — should have done a better job of reading the room. The "Dear Sydney" spot was still airing on US TV on Tuesday morning, according to the measurement firm iSpot.
Persons: —, USA's Sydney McLaughlin, McLaughlin, Shelly Palmer, Syracuse University's S.I, Jon Evans, Evans, System1, Kevin, Sabrina, Sydney, Maani Safa, Poppins, Safa, Malcolm Poynton, didn't, Lorraine Twohill, Josh Green Organizations: Service, Google, Gemini, Business, Paris Olympics, YouTube, Team USA, Syracuse University's, Newhouse School of Public Communications, NBC Sports, Cheil Locations: Paris
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